为了形成有效的竞争力，周密的组织和具有说服力的广告是必要的，但这远远不够。
To compete effectively, a good organization and persuasive television ads are necessary, but nowhere near sufficient.
其总的目标是促使深圳广告产业形成合理化的有效竞争态势，实现令人满意的市场效果。
The target is to facilitate advertising organizations in Shenzhen to create a rational situation of effective competition so as to realize a satisfying market effect.
信息经济时代，旅游企业间的竞争将不再仅仅是资源、信息的竞争，并且还是“注意力”的竞争，而旅游广告无疑将是一种有效的竞争手段。
In the era of information economy, the competition among the tourist enterprises is no longer in tourism resource or information, but in "attention".
广告主打的诉求每年都会改变，要不就是因为有新的企业加入竞争，要不就是上波主打诉求已经不再有效果。
Ad campaigns will change every year, either because a new company gets involved or because the last campaign has run out of steam.
广告主打的诉求每年都会改变，要不就是因为有新的企业加入竞争，要不就是上波主打诉求已经不再有效果。
Ad campaigns will change every year, either because a new company gets involved or because the last campaign has run out of steam.
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