区域旅游形象策划的RIS框架构建的前期工作对规划区域进行静态和动态分析；
Regional tourism identity forging in the RIS framework consists of these stages: static and dynamic analyses of the region;
城市旅游形象策划的操作模式是城市旅游形象开发规划实践所要解决的核心问题之一。
The operation mode of urban tourism image planning is one of the key issues concerning urban tourism image planning practices.
区域旅游形象策划在新时期日益受到各方重视，有关旅游地形象策划的研究，在国内还是一项崭新的工作。
Tourism destination identity system has been paid more and more attention. However, it is a new start study on TDIS in China.
“旅游形象定位”、“旅游形象营销”、“旅游形象策划”和“城市旅游形象”等概念受到广泛关注，并取得诸多值得珍视的研究成果。
The concepts, like "tourism positioning", "marketing of tourism image", "tourism image planning" and "urban tourism image", are being focused on widely, and also have got valuable achievements.
当前，关键问题是解决舟山旅游整体形象的定位以及策划与传播的思路。
At present, the crux of the matter is how to fix the orientation of the entire image of Zhoushan tourism as well as its planning and spread.
旅游地进行形象定位，是旅游区策划的重要组成部分。
The tourism image positioning is important component of rural tourism area.
自然保护区开展生态旅游的成功，不仅有赖于资源的适度开发、产品的合理配置以及强有力的营销手段，还必须辅以成功的形象策划。
The success of developing ecotourism in natural reserves depends on not only the responsible developing of resources, tourism products and marketing, but also tourism image designing and casting.
第四部分，提出广州旅游营销整体规划，包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
依据RIS框架理念，北京的旅游形象应该从横向、纵向两个维度进行策划，北京旅游形象总体可以定位为“文化之都”、“动感之都”。
The paper, according to RIS framework, plots Beijing tourism image from horizontal and vertical direction, and suggests that Beijing tourism image be orientated "culture capital" and "mobile capital".
旅游动机是旅游者旅游行为产生、实施的源动力，对旅游者旅游行为、旅游地旅游策划、旅游开发、旅游形象等有重要的影响。
Tourist motivation is tourist behavior creation, implement of source motive, to tourists' behavior, destination tour plan, tourism development, tourism image etc.
旅游动机是旅游者旅游行为产生、实施的源动力，对旅游者旅游行为、旅游地旅游策划、旅游开发、旅游形象等有重要的影响。
Tourist motivation is tourist behavior creation, implement of source motive, to tourists' behavior, destination tour plan, tourism development, tourism image etc.
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