从市场功能、市场类型、市场空间三个方面对南海市旅游市场定位作了探讨。
Market positioning is an important job for tourism management. The tourism market in Nanhai City is studied on the function positioning, sort positioning and space positioning.
旅游品牌定位的目的就是创造鲜明的个性和树立独特的形象，最终赢得市场客源。
The purpose of the orientation of the tourism brand is to create clear characteristics and special image, and attract tourists in the market .
在对贵州营销环境认真分析的基础上，提出了旅游形象定位、市场定位、产品定位、功能定位。
On the basis of analysis to the marketing environment of Guizhou, the author has given positioning of image, market, products, function.
第四部分，提出广州旅游营销整体规划，包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
正确认识汉中旅游资源的特色和优势，是客源市场定位的基础，也是合理进行线路布局和实现旅游资源优化配置的关键。
A better understanding of the features and the superiority is the base for marketing visitors, and the key to a reasonable layout of the touring lines and a rational use of the resources.
旅游业组织确定市场定位的重要依据元素是自身资源。
For tourism organization, an important basis element for determining market positioning is its own resources.
阐述了旅游地形象概念，分析了旅游地形象形成过程，从形象定位、形象设计、形象传播和形象接受四个方面论述了旅游地形象的市场营销问题。
This paper expounds the concept of tourism image and the forming process of the image, and discusses the marketing from such four aspects as positioning; image design; diffusion and image acceptance.
第四部分是对沈阳市的乡村旅游市场进行分析，主要是从客源市场规模、旅游动机、市场定位、市场特点几个方面进行。
The fourth part of the Shenyang City, Village tourism market analysis, mainly from the source markets, tourism motivation, market orientation, some aspects of market characteristics.
针对游客问卷调查结论，提出了温泉旅游产品开发的四项建议，并对客源市场进行了空间定位和主体市场定位。
According to the survey, the author also brings forward four suggestions and fix on the direction of exploiting market.
现有旅游规划质量不高的主要原因在于客源市场分析不深入、旅游消费行为研究欠深化、市场预测与客源目标市场定位不准确。
Tourism consumer behavior is the foundation of tourism products development and position, the basis of tourism planning and marketing as well.
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
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