第四章是我国旅游地品牌资产价值的评估。
在网络时代，网络宣传对于旅游地品牌的构建发挥了不可忽视的作用。
Nowadays in information era, network publicity has played an indelible role in building tourism destination brand.
旅游地公共品牌是旅游地的核心竞争力所在。
The public brand is the core competitive ability for tourist destination.
城市宣传部门正在运用文化和艺术来提升各自的品牌认知，展现城市活力和憧憬，证明自己是人们向往的旅游地，工作地或居住城市。
City branding is using arts and culture to communicate vibrancy, excitement and the sense that this is the place to be.
本文主要探讨了旅游地形象及品牌的相关问题，着重研究了旅游地民族文化形象及品牌的构建。
The main problem is about the Tourism Destination Image and Brand, especially how to found the Tourism Destination Image and Brand on Nation Culture.
本文主要探讨了旅游地形象及品牌的相关问题，着重研究了旅游地民族文化形象及品牌的构建。
The main problem is about the Tourism Destination Image and Brand, especially how to found the Tourism Destination Image and Brand on Nation Culture.
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