这个过程是一种市场行为，这种市场行为的直接目的就是要树立可以影响消费者旅行决策的旅游品牌形象，最终改变消费者的行为，使更多旅游者前来游玩。

Its direct aim is to set up tourism brand image that can influence the decision-making of tourists, and change the behavior of tourists finally, so that more tourists come to visit them.

youdao

这个过程是一种市场行为，这种市场行为的直接目的就是要树立可以影响消费者旅行决策的旅游品牌形象，最终改变消费者的行为，使更多旅游者前来游玩。

Its direct aim is to set up tourism brand image that can influence the decision-making of tourists, and change the behavior of tourists finally, so that more tourists come to visit them.

youdao