乌镇，正逐渐成长为一个世界的旅游品牌。
第三部分阐述区域旅游品牌规划内涵与理论基础。
On the third part of regional tourism brand planning concludes content and theoretical basis.
制约福建旅游品牌竞争力的因素既有宏观因素，又有微观因素。
The competitive edge of Fujian tourist brand is restricted by the macroscopic and microcosmic factors.
2006年全国民族文化旅游品牌推介活动被评为全国百强企业。
In 2006 the nation national culture traveling brand recommendationactivity is evaluated the national hundred strong enterprises.
通过对区域旅游和旅游品牌的内涵的比较得出区域旅游品牌的内涵。
Through comparing with connotations of region, regional tourism, brand and tourism brand obtains the connotation of regional tourism brand.
CPM(点击千人成本)均在上升，而且旅游广告与非旅游品牌广告开始恢复增长。
The CPM (cost per 1, 000 impressions) business is growing domestically and internationally, and both travel and nontravel brand advertising [car sales etc.] is recovering.
哈尔滨具有重要的旅游资源，冰雪旅游已经成为哈尔滨重要的旅游品牌。
Harbin has important tourism resources, and icy tourism has become a major tourism brand.
旅游形象的完善是对区域旅游的提升，也是对区域旅游品牌的进一步塑造。
Perfecting the old image is to promote the regional tour. At the same time it will mold the brand of regional tour.
旅游品牌是旅游组织形象的标志，是经济实力的标尺，是市场地位的象征。
Brand is the mark of the image of tourism organization as well as the ruler of economic strength and the symbol of the market status.
从品牌定位、品牌构建、品牌传播和品牌维护四方面提出旅游品牌营销对策。
From the brand positioning, brand building, brand communication and brand maintenance of the four aspects of the tourism brand marketing strategy.
旅游品牌定位的目的就是创造鲜明的个性和树立独特的形象，最终赢得市场客源。
The purpose of the orientation of the tourism brand is to create clear characteristics and special image, and attract tourists in the market .
其根本原因之一是旅游市场拓展不力，影响了旅游品牌的建立和竞争力的提高。
One of basic reasons is market exploitation didn't do its best, which hinders the popularity of tourist industry and improvement of market competitive power.
城市旅游服务品牌塑造有利于实现城市旅游品牌的差异性，提升城市的竞争优势。
Nowadays it becomes more necessary to build such urban tourism service brands with much more competitors.
但依然存在旅游资源开发利用不平衡、旅游品牌缺乏、旅游产品种类单一等问题。
However, the problems still exist such as unbalanced development and application on tourism resources, insufficient tourism brand, and simple types of tourism products.
第二部分是论文的基础，主要对城市旅游品牌的相关概念及特征进行了辨析和总结。
In the second part, the cognitive of relevant concepts of brand of city travel is reached, which is also the foundation of the whole thesis.
许多其它的旅游品牌，如万豪酒店、喜达屋酒店和赫兹租车公司，也在社交媒体上建立了强大地位。
Many other travel brands, including Marriott, Starwood and Hertz also have strong social media presences.
在阐明旅游节庆对打造城市旅游品牌作用的基础上，提出了武汉旅游节庆品牌的设计构想；
This paper has proposed the design concept of Tourism(FSEs) brand of Wuhan on the basis of defining the function of Tourism(FSEs) for building the city tourist brand;
同时，要把旅游的营销与旅游品牌的打造、旅游的招商引资及整个区域对外公共关系连在一起。
At the same time, to the tourism marketing and brand building, the tourism of foreign investment and the whole area of public relations together.
随着旅游需求的多样化出现，地质旅游热正在悄然兴起，地质公园已经无形中形成了新的旅游品牌。
Appearing along with the traveling demand's diversification, the geological traveling heat is emerging quietly, the geological park imperceptibly had already become the new tourism brand.
奢华旅游品牌冠达邮轮将与英国葡萄酒与烈酒教育基金会合作，在旗下邮轮部分航线开设WSET课程。
Luxury travel brand Cunard has partnered with WSET to launch WSET certified wine and spirit courses on its ocean liners.
主要原因是空间距离过大，旅游线路较长，缺乏旅游品牌，没有形成特有的旅游形象、接待基础设施不完善。
The primary cause is the space length oversized, travels the line to be long, lacks the traveling brand, has not formed the unique traveling image, the reception infrastructure is imperfect.
摘要：奢华旅游品牌冠达邮轮将与英国葡萄酒与烈酒教育基金会合作，在旗下邮轮部分航线开设WSET课程。
ABSTRACT: Luxury travel brand Cunard has partnered with WSET to launch WSET certified wine and spirit courses on its ocean liners.
中国旅游业的品牌化进程在新世纪日益受到各方重视，有关旅游品牌的研究，在国内还是一项颇为前沿的课题。
Tourist brand is becoming more and more important in tourism in China, and the corresponding research still remains a new issue.
论文在总结前人研究成果的基础之上，经过实例的参考对照，对城市旅游品牌的相关概念进行了辨析和基本特征的总结。
Based on the previous studies and references of instances, the author differentiates and analyses relevant concepts and put forward characteristics of urban travel brand.
论文在总结前人研究成果的基础之上，经过实例的参考对照，对城市旅游品牌的相关概念进行了辨析和基本特征的总结。
Based on the previous studies and references of instances, the author differentiates and analyses relevant concepts and put forward characteristics of urban travel brand.
应用推荐