测量旅游动机：不要尺度问题？
其中，旅游动机是旅游决策产生的基础。
Which generated tourism motivation is the basis for tourism policy-making.
不同的乡村旅游者的旅游动机是有差异的。
Based on the investigation to Guangxi rural tourists, the paper systematicly analyzes different motives of rural tourists.
其它的旅游动机选项也或多或少的得到旅游者的认可。
Other travel options are also more or less motivated to be recognized by tourists.
结论根据本研究的结果提出了大学生旅游动机未来研究的方向。
Conclusion As the results of this article, we put forward the future research direction of the university student's tourist motives.
旅游动机尽管受到各种因素的影响，但总是存在着一定的趋向性和规律性。
Tourist motivation can be influenced by various factors, as survey shows that they involve certain tendencies and laws.
本文的实证研究部分，以网络话题为样本，分析了我国旅游者的旅游动机表达。
This paper takes network topics as samples to examine the expression of travel motivations of Chinese tourists.
旅游地吸引力是激发旅游者旅游动机、并促使其付诸现实空间运动的最重要因子。
The appeal of tour destination is the most important ingredient which motivates and urges the action of tourists.
所以对老年游客的旅游动机和老年旅游市场开发进行研究，具有十分重要的意义。
Therefore, to study the aged tourists motivation and tourism market development will be a great significance.
本文采用定性研究和定量研究相结合的方法。首先回顾了国内外老年旅游动机的研究。
Fully adopt qualitative research and quantitative research in this paper, and, review the travel motivation research of the aged at home and abroad.
问卷内容主要包括个人基本信息、扩展信息、内在旅游动机和外在旅游动机几个方面。
The questionnaires include basic personal information, extended information, intrinsic motivation and external tourism aspects of tourism motivation.
乡村旅游动机由主到次可归结为“缓解压力”、“交际”、“求知”和“怀旧”四大类。
The result indicates that these motives can be classified into "relieving pressure", "social intercourse", "seeking knowledge" and "nostalgia".
本章已经解决了了解文化旅游动机的问题，尤其是当他们刺激旅游，文化相关的动机和相关主题的行为。
This chapter has addressed the problem of understanding culture tourist motives, especially as they stimulate travel, and the related topic of behaviour at cultural-related motives.
必须对乡村旅游者的旅游动机进行研究，这样对指导乡村旅游产品开发和完善乡村旅游服务体系是具有重要意义的。
It is very important for rural tourism to identify the motives of rural tourists so as to explore rural tourism products and improve service system.
第四部分是对沈阳市的乡村旅游市场进行分析，主要是从客源市场规模、旅游动机、市场定位、市场特点几个方面进行。
The fourth part of the Shenyang City, Village tourism market analysis, mainly from the source markets, tourism motivation, market orientation, some aspects of market characteristics.
旅游地的客源市场是由不同人口和社会特征的旅游者组成的，他们的旅游动机和需要各不相同，旅游体验质量也存在差异。
The tourists market of the resort is composed of different tourists with different demographic and social features, different tourism motivations and needs, as well as different tourism experience.
以西溪湿地为例，运用实地发放调查问卷和观测的方法取得一手资料，分析得出游客成熟度、旅游动机、游客时空分布等特征；
SPSS is used for statistical analysis. As a result, tourist maturity, travel motivations, and the characteristics of tourist temporal and spatial distribution are analyzed.
旅游动机是旅游者旅游行为产生、实施的源动力，对旅游者旅游行为、旅游地旅游策划、旅游开发、旅游形象等有重要的影响。
Tourist motivation is tourist behavior creation, implement of source motive, to tourists' behavior, destination tour plan, tourism development, tourism image etc.
旅游是一种预消费产品，决定了旅游产品要靠形象的传播，使其为潜在旅游者所认知，从而产生旅游动机，并最终实现出游计划。
Tourism is a pre-consumer product. Tourism rely on the spread of brand image to tourists and potential tourists, resulting in the cognitive, motives, and ultimate realization of planned trips.
在旅游动机的影响方面，不同性别、年龄、职业、文化程度和收入水平背景的老人，对旅游动机的影响表现出了显著或不显著的差异。
In the impact of tourism motivation, different gender, age, occupation, education and income level for the aged, the impact of tourism motivation showed significant or inconspicuous differences.
寻根旅游是按旅游主体的出游动机划分的一种旅游类型。
Roots travel by Tour - Tour the main motive for the trip into a travel type.
了解游客的出游动机和心理需求可以准确把握乡村旅游市场需求。
Finding out the motivation and psychological needs of tourists can help us to make clear the market demand of rural tourism.
居民的休闲旅游已成为一种重要的出游倾向，约占城市居民出游动机的六成。
Sight-seeing tour has developed into co-exsitence of sight-seeing and leisure tourism, and leisure tourism has become an significant tourism inclination.
居民的休闲旅游已成为一种重要的出游倾向，约占城市居民出游动机的六成。
Sight-seeing tour has developed into co-exsitence of sight-seeing and leisure tourism, and leisure tourism has become an significant tourism inclination.
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