一些品牌企业一味追求旅游+地产模式的困境中不能自拔，盲目复制缺乏主题诉求的主题公园比比皆是。
Some brand enterprise devotion to travel in the plight of real estate model cannot extricate oneself, blindly copy of the lack of theme appeal theme park is everywhere.
提升旅游资源的市场价值，提高景点、景区档次，打响品牌，增强旅游企业核心竞争力显得尤为迫切。
To enhance the market value of tourism resources, to advance the grade of sight spot and scenic spot, to build up the core competition are very important.
品牌是提高旅游企业竞争力的王牌。
Brand is the trump card of increasing the competitiveness of tourism enterprises.
作为一种十分有效的公关手段和营销战略的工业旅游，既可提升企业的品牌形象，又可拉近与消费者的关系。
Industrial tourism, as an effective method of public relations and marketing strategy, does not only develop the industry brand image, but also strengthens the relationship with customers.
2006年全国民族文化旅游品牌推介活动被评为全国百强企业。
In 2006 the nation national culture traveling brand recommendationactivity is evaluated the national hundred strong enterprises.
本文就品牌经营战略的必要性和我国旅游企业在品牌经营中应注意的问题进行了阐述。
This article expounds the necessity of brand running strategy and problems that our travel enterprises confront when they concentrate on the brand running.
但大家也指出，旅游产品缺乏一批国际品牌，旅游企业缺乏一批“超级航母”；旅游投入不足等问题。
They also pointed out some problems in this sector, for example, lack of international tourist products, shortage of leading tourism enterprises, and inadequate tourism input.
因此，本文将以企业管理科学中的品牌建设理论为理论支撑，研究陕西省旅游学校品牌建设问题。
Therefore, the paper will study on the brand construction for the tourism school of Shaanxi Province on the basis of brand construction theory in Management Science.
公司荣获第三届中国国际丝绸博览会金奖，是湖州市旅游产品定点生产企业，浙江省丝绸业优秀品牌；
The company won its third gold medal of China International Silk Fair is Huzhou City designated manufacturer of travel products, excellent brand silk industry in Zhejiang Province;
公司荣获第三届中国国际丝绸博览会金奖，是湖州市旅游产品定点生产企业，浙江省丝绸业优秀品牌；
The company won its third gold medal of China International Silk Fair is Huzhou City designated manufacturer of travel products, excellent brand silk industry in Zhejiang Province;
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