新加坡旅游局推出的新品牌和电子营销策略掀起了业界激烈的讨论。
The launch of Singapore Tourist Board‘s new brand and digital strategy has gotten the sector talking.
除了要提高网站流量，新加坡旅游局网站内容在相关性和吸引力上要有足够的深度。
As well as driving traffic to the website, the STB has to ensure a depth of content that's relevant and compelling to users.
因此，新加坡旅游局几经考虑，于2002年4月下旬将鱼尾狮像搬至浮尔顿1号大厦旁。
Therefore, the Singapore Tourism Board After consideration, in late April 2002 as the Merlion will be moved to floating next to the building on the 1st Fullerton.
新加坡旅游局表示，YourSingapore将让旅行者可以规划和制定他们的新加坡自由行行程。
The STB says YourSingapore will allow travellers to conceptualise and plan their individual Singapore travel itinerary.
实际上，新加坡旅游局本身的研究数据也显示，有53%的新加坡旅游者认为互联网是他们出行前最重要的信息来源。
Indeed, STB's own research shows that 53% of visitor arrivals to Singapore say that the Internet is their most important source of pre-arrival information.
让消费者做主；告诉他们新加坡有什么，让消费者更轻松地搜索、规划和预订行程，这是新加坡旅游局的营销推广的本质。
Let the customer decide what they want; tell them what is on offer and make it easy for them to research, plan and book – that’s the essence of the new STB campaign.
意识到媒体消费模式的变化和人们对旅游计划和预订方式的改变，新加坡旅游局推出了新的品牌网站：YourSingapore。
Recognising that media consumption habits have changed and that people have also changed the way they plan and book their travel, the Singapore Tourism Board has launched a new brand, YourSingapore.
在上周的柏林国际旅游展(itb)上，新加坡旅游局正式地推出他们的新品牌和电子营销策略——YourSingapore，而这一消息早已在博客圈里引起激烈的讨论。
The Singapore Tourism Board (STB) officially unveiled their new brand and digital strategy - YourSingapore - at ITB Berlin this week, and already the blogosphere is abuzz with chatter.
在上周的柏林国际旅游展(itb)上，新加坡旅游局正式地推出他们的新品牌和电子营销策略——YourSingapore，而这一消息早已在博客圈里引起激烈的讨论。
The Singapore Tourism Board (STB) officially unveiled their new brand and digital strategy - YourSingapore - at ITB Berlin this week, and already the blogosphere is abuzz with chatter.
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