整合营销传播理论适应了现代营销环境和市场需求的变化，对指导市场营销实践具有重要意义。
The integrated marketing communication theory ADAPTS to the changes of the modern marketing circumstances and the market demands. It is of great significance to instruct the marketing practice.
整合营销传播策略可以用到对各种产品的市场营销过程中，在IMC 的概念被提出近三十年以来，已经有相当多的成功案例。
There have been many successful cases of the integrated marketing communication strategy's application since the concept of IMC was born in 1960s.
整合营销传播策略可以用到对各种产品的市场营销过程中，在IMC 的概念被提出近三十年以来，已经有相当多的成功案例。
There have been many successful cases of the integrated marketing communication strategy's application since the concept of IMC was born in 1960s.
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