理学硕士课程的整合营销传播，需要完成45个单位，每学期的基础和先进的计划。
The master of science degree in integrated marketing communications requires completion of 45 semester units in the foundation and advanced programs.
它是专门为希望扩大他们的知识和专门知识有关的理论和整合营销传播实践的学生。
It is specifically designed for students wishing to expand their knowledge and expertise relating to the theory and practice of integrated marketing communications.
然后重点介绍了整合营销传播理论、CRM理论、注意力经济理论、移情效应，为后面的进一步研究奠定了基础。
And then focused on the IMC theory, CRM theory, attention to economic theory, Transference effect, for the latter laid the foundation for further study.
做中国最强的整合营销传播公司！
China to do the most integrated marketing communications company!
我们所提供的服务，包括整合营销传播，活动创意及执行，媒体关系管理及视觉设计等。
The firm's practices include Integrated Marketing Communication(IMC), Event Production & Management, Media Relationship Management and Visual Design Management.
要运用整合营销传播理论，大力发展网络营销，加强网络营销与传统营销方式的结合。
So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing.
整合营销传播是一种全新的营销理念和传播方法。
Integrated marketing Communications is a new marketing means of communication, and its key is consumer-centered.
第三部分，整合营销传播战略的制订与媒介分析。
公司必须学会如何使用整合营销传播蔓延有关，连贯和一致的信息，品牌和产品。
A company must learn how to use an Integrated Marketing Communication to spread a relevant, coherent and consistent message about the brand and its products.
用实证论证了整合营销传播理论的实践应用价值，为月饼乃至食品企业的营销策划提供了理论依据和操作样本。
This IMC had testified the real value of IMC in application and had provided a theory and an operation sample for the moon cake or even the food business enterprises.
整合营销传播方法正盛行于企业主之间。但是为何整合营销传播如此受大多数企业主的欢迎呢？其中有许多原因。
The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons.
本文清晰地界定了电视频道品牌的概念，创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。
The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.
因此，品牌传播应引入整合营销传播的理念，以此来提升品牌传播的效果，创造理想的品牌形象。
Therefore, Brand communication should introduce the idea of Integrated Marketing Communication to promote its communication effect, which could help to create the ideal brand image.
海尔品牌的成功来源于企业内部对品牌认识的一致性与外部整合营销传播有机结合，二者都是紧紧围绕者海尔品牌精神来实施的。
It proves that the success of Haier brand lies in the efficient integration of internal coherence and external IMC, which both encircle the Haier's brand religion closely.
本文从整合营销传播的角度探讨了海尔集团广告营销策略与企业文化策略整合的新境界。
This paper discusses a new state of integrated advertisement marketing and corporation culture strategy of Haier Group according to Integrated Marketing communications.
本文主要研究了石家庄市华新制药厂整合营销传播的实施策略。
The paper looks at the execution of IMC strategy in the Huaxin Pharmaceutical Company in Shi Jiazhuang.
整合营销传播仅是概念吗？
Is the Integration of Marketing Propagation only a Conception?
整合营销传播思想的引入是对品牌传播理论的一次系统优化，整合营销传播下的品牌传播有其鲜明的优越性。
The introduction of Integrated Marketing communication optimized the system of Brand communication Under Integrated Marketing communication, Brand communication has its bright superiority.
最后基于这两个汽车品牌的整合营销传播实践的分析，提出我国微型汽车行业实施整合营销传播的建议。
At the end of this article, combining the former analysis of the two brands' IMC practice, the author gives some further Suggestions on practicing IMC in China 's mini auto industry.
随后，对参与整合营销传播的互联网营销模式与数据库营销模式进行阐述与分析。
The complicated situation are analysed, which is followed by the Internet marketing and data-base marketing model.
本文的选题正是研究如何将整合营销传播理论运用到具体的企业——爱康公司。
The subject is just to study how to apply the theory of Integration Marketing Communication to the concrete enterprise — Ikang Company.
第二部分则是对整合营销传播中诸要素在会展中的应用研究，属于二者之间的微观关系研究，也是本文的研究重点。
The second part is the research on the application of the factors in IMC, which is a microcosmic research between the two and the core of the thesis.
首先对整合营销传播概念进行梳理。
你对整合营销传播的了解有多少？
How much do you know about integrated marketing communications?
本文从整合营销传播的角度入手，尝试着从传播的视角去解读现代会展。
In the Angle of IMC, this thesis tries to understand modem expo in a view of communication.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
北京大学的陈刚教授是整合营销传播理论最有力的支持者之一。
One of the strongest supporters of concept of Integrated Marketing Communication or IMC was Professor Chen Gang at Peking University.
本文的最后对整篇文章做了总结，并从整合营销传播的角度提出了一些中国信用卡品牌建设的建议。
The final part is to sum up the entire article, giving some suggestions of building famous credit cards brands in Chinese market.
最后，新区的整合营销传播应以消费者为依归，在传播过程中实现营销信息的整合、营销手段的整合及营销过程的整合。
The integrated marketing communication should center on consumers and try to realize the organic unity of information integration, method integration and process integration.
最后，新区的整合营销传播应以消费者为依归，在传播过程中实现营销信息的整合、营销手段的整合及营销过程的整合。
The integrated marketing communication should center on consumers and try to realize the organic unity of information integration, method integration and process integration.
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