其他部分的市场把数字标牌看作广播媒介。
Other parts of the market think of digital signage as a broadcast medium.
数字标牌应该被看做整个标识行业的一个组成部分。
Digital signage should be thought of as one component of the overall sign industry.
在你们的平台上，客户如何管理他们的数字标牌内容？
How do RedPost customers manage their signage content on your platform?
如果软件是大脑，那么网络连通性就是数字标牌的神经系统。
If software is the brain, then connectivity to the Internet is the nervous system of digital signage.
本次会议将解释如何促进组织达成共识，推进数字标牌项目；
This session will explain how to foster consensus in an organization to move a digital signage project forward;
供应数字标牌对标识商铺留住客户和扩展业务是一个很好的办法。
Supplying that digital signage is a good way for sign shops to retain those customers and expand their business.
数字标牌的ROI是由标识商铺决定的，而不是由客户自身决定。
It is up to sign shops-not the customers themselves-to make the case for the ROI of digital signage.
大多数失败的数字标牌案例都是因为较差的服务和业务规划造成的。
Most digital signage failures are situations involving poor due diligence and business planning.
研究显示，动态数字标牌对人们的吸引力比传统静态标识高达10倍。
And research shows the inherently dynamic nature of digital signs captures up to 10 times more eye contact than traditional static signs.
随着情况的改变，无论环境还是信息，数字标牌都能够应对这些变化。
As conditions change, whether environmental or informational, digital signs can be designed to respond to those changes.
软件相当于数字标牌系统的‘大脑’，它包含内容管理、调度和分配的功能。
Software provides the 'brain' of a digital signage system, including the management, scheduling and distribution of content.
大多数硬件制作商和软件开发商都是通过经销商将产品卖给数字标牌供应商的。
Most hardware manufacturers and software developers sell their products for digital signage through distributors.
数字标牌业务的扩增能够为标识商铺创造更大的利润，同时有助于挽留现有客户。
The addition of digital signage can make a sign shop more profitable and help it retain existing customers.
数字标牌的很多功能基本上都是静态标识已经实现了的，它只是带有动态显示而已。
Ultimately, digital signage does a lot of the same things static signage does, just with dynamic movement.
当最大的项目获得所有主流关注时，其中数字标牌系统平均只包含五个或更少的屏幕。
While the largest projects tend to get all of the mainstream attention, the average digital signage system sale actually involves five or fewer screens.
许多潜在数字标牌客户缺乏技术理解能力，尤其是对设计、创意以及内容更新的理解。
Many potential customers for digital signage lack an understanding of the technology's capabilities, particularly with regard to the design, creation and refreshment of content.
对于数字标牌的应用，视频分析可以识别特定个人特征，以便提供更有针对性的广告。
In digital signage, video analytics can recognise certain personal characteristics to provide a more targeted advert.
记住很重要的一点，客户不会舍弃静态标识，而是将数字标牌扩增到他们的经营业务中。
It is important to keep in mind their customers will not abandon static signs, but rather add digital signage to their communications mix.
要想在数字标牌领域取得成功，企业必须了解所有相关要素，并且能够将其价值带给客户。
To truly succeed in digital signage, a company must understand the various elements and be able to convey their value to customers who will pay for it.
数字标牌的成功之处就在于，它能够在最恰当的时间为参观者提供相关的、有针对性的信息。
Digital signage has found success where it can provide relevant, targeted messaging to the right viewers at the most appropriate time.
数字标牌供应商需要通过提供完整的系统，来区别于其他供应商，而不只是提供单独的产品。
Digital signage providers need to differentiate themselves by offering full turnkey systems, rather than just stand-alone products.
基于位置的数字标牌——激活、参与并鼓励插件的数字标牌是现场营销组合的重要组成部分。
Digital signage, based on the position, is an important part of the site marketing mix to activate, participate and encourage the plug-in.
尽管数字标牌对标识制作商不会造成威胁，但是它代表的是一个复杂的相互影响的互联网络技术。
While digital signage should not intimidate signmakers, it does represent a somewhat tangled web of interconnected technologies that must work together.
与静态标识一样，数字标牌有许多可以选择的纵向市场，并且每个市场都有其独特的应用和挑战。
As with static signage, there are many vertical markets to choose from and each has its own unique applications and challenges.
许多企业只知道其中一些应用，例如显示、网络连接或内容，只有少数人能够理解数字标牌全貌。
Many companies understand some of these parts-such as displays, networking or content-but only a few grasp the whole picture.
大多数专门从事数字标牌的企业尚且没有掌握媒介的所有要素，更不要说绝大多数的传统标识商铺了。
Most dedicated digital signage companies, let alone most traditional sign shops, do not have mastery over all of the elements of the medium.
这不仅意味着客户在做一项大型工程，而且标识商铺需要更长的销售周期来实现数字标牌的网络连接控制。
This means not only a large undertaking for the client, but also a longer sales cycle for the sign shop providing the network.
对于数字标牌数十亿美元的预测销售额，或成千上万的屏幕作为主要网络推广手段，标识商铺不必感到恐惧。
A sign shop should not feel intimidated by the billions of dollars in digital signage sales forecasts or reports of many thousands of screens being rolled out for major networks.
数字标牌整个系统的设计也要符合项目的目标，将硬件和软件连接好做成一个集成块，从而达到可控的目的。
The design of the system must also meet the project's purpose, linking hardware and software in an integrated package that will be both manageable and successful.
数字标牌整个系统的设计也要符合项目的目标，将硬件和软件连接好做成一个集成块，从而达到可控的目的。
The design of the system must also meet the project's purpose, linking hardware and software in an integrated package that will be both manageable and successful.
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