怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。
Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.
电视通过不断播放有吸引力的广告内容建立品牌效应的能力依旧无法超越。
Television’s ability to build brands by surrounding adverts with gripping content is unsurpassed.
这些轻微联手的广告被称为联合效应。
This advertising slight-of-hand is called associative conditioning.
除了极少数例外情况，新网站或应用发布时一般都会与FacebookConnect合作，来达到一些网络效应，使自己融入Facebook的社交图谱以及强有力的广告信息发送工具。
With only a smattering of deliberate exceptions, new sites and apps launch with Facebook Connect to get the network effects of tying into its powerful social graph and potent spamming tools.
我们把大众市场（mass market）与质量和需求等同起来，而事实上，它只不过代表了千篇一律的重复性、狂轰乱炸的广告效应以及泛泛而肤浅的诉求。
We equate mass market with quality and demand, when in fact it often just represents familiarity, savvy advertising, and broad if somewhat shallow appeal.
通过用户群和广告商建立强大的品牌效应。
Built strong brand recognition amongst user base and advertisers.
广告时代的“危机公关专家”RobbieVorhaus对此作了点评称：“显然肯德基没有意识到，免费食品加上奥普拉效应带来的会是一场营销海啸。”
Advertising Age called in a "crisis expert" to assess the situation. "The combination of free food and Oprah is a tsunami, " said Robbie Vorhaus.
只不过是因为Magna将去年的奥运会和美国大选这样四年一次广告投入很大的事件的效应排除在外。
The actual decline is even bigger, which is why Magna has adjusted the numbers to reflect the lack of big quadrennial spending events, such as last year’s Olympic games and American elections.
反弹效应在发挥作用：2008年停止投放广告的汽车商和银行已经决定不能总是在广告市场之外徘徊。
A rebound effect is at work: car dealers and Banks that stopped advertising in 2008 have decided they cannot stay out of the market for ever.
这给那些想成为的用户的人产生了一种有服务意识的广告效应。
These give the would-be user a sense of the service on offer.
自2007年2月收购好耶广告网络以来，分众传媒基本上未能创造出与卖场和户外广告网络的协同效应。
Since acquiring Allyes in February 2007, Focus Media had largely failed to create synergies with its advertising network based in shops and outdoors.
“睡眠者效应”并不能如你想象中那般成为广告商们的如意金箍棒（貌似可以的嘛——译者）。
The sleeper effect isn't the great news for advertisers (and advertising agencies) you might imagine.
各环节紧扣网络销售资源，通过这种循环保持着极高的关注度与曝光率，以极低的代价换取了最大的广告效应。
Each link closely network marketing resources, through the cycle to keep the high attention and exposure, at a low price for the largest advertising effect.
想要更进一步扩大网络营销所带来的效应，企业还要将网站的广告信息发布到用户浏览量较高的商务网站中。
To further expand the effect brought about by the enterprise network marketing, advertising information website will publish to the users to browse a higher amount of Commerce website.
它能给公司带来更加广泛的知名度和广告效应，更加愉悦的公众声誉，提高公司形象。
It can provide a company with extensive publicity and advertising, a brighter public reputation, and an improved corporate image.
许多品牌经理喜爱在广告中利用名人，另一些人则担忧名人会给他们的品牌蒙上阴影。因此名人效应可能是正面的，也可能是负面的。
Although many brand managers favour the use of celebrities in advertisements, others worry that celebrities may overshadow their brands. So celebrity effect can be positive or negative.
插播广告的传播优势是强迫性注意，其传播效果中有睡眠者效应的存在。
The advantage of interstitial ads lies in forced attention and there exists sleeper effect its communicative result.
IAT也可以用来测量广告中性别刻板印象的内隐效应，但当实验材料为图片时，这种工具的效度受到影响。
IAT also can be used to measure the implicit effect of gender stereotype in advertisements, but its validity weaken when choosing pictures as the experimental materials.
除了它原有的庆祝、娱乐或祭祀功能外，这些民族节日还通过人际、大众以及网络等对节日信息的传播而产生广告效应。
These festivals have some advertising effect in spread information of festivals by mouth-to-ear and Internet except the functions of celebrating, entertaining and sacrificing.
消费者行为是在一定情境或背景下产生的，其中，社会情境中的广告心理效应是最重要的情境性影响因素。
Consumer behavior is generated from a certain context or background, and the advertisement psychological effect of social context is the most important contextual influential factors.
尝试采用以图片为实验材料及不同步骤的IAT程序测量广告中性别刻板印象的内隐效应及其操作强度。
Using the pictures as the experimental materials and various procedural IAT programs, we tested the implicit effect and its intensity of gender stereotype in ads.
广告行为叙事与民俗文化具有联动效应。
There is a connected effect between advertisement behavior narration and folklore culture.
你的产品品质，是我们广告效应的坚实根基。
Your product quality is the solid foundation of our advertising effect.
而网吧桌面广告规模效应的产生即需要最大化其广告平台也就是电脑数量。
But the Internet bar tabletop advertisement scale effect production namely needs to maximize its advertisement platform also is computer quantity.
本文主要采取定性分析和定量分析相结合的方法，重点论述了个体受众接受情感诉求广告的心理效应过程。
This thesis combines the qualitative data analysis with the quantitative analysis, and focuses on discussing the psychological effect course of the audience accepting the emotional appeal advertising.
最后，我们以中国手机市场为案例对前文讨论的各种广告市场进入壁垒效应进行了经验检验。
Lastly, we use the mobile telephone market in China as a case to give an empirical test for the entry barriers effects of advertising that discussed formerly.
在这个广告泛滥的环境下，品牌代言人因其“名人效应”以及使品牌更加个性化和人性化等特征成为深受企业欢迎的营销传播手段。
In the environment of advertising overflow, brand spokesperson, who can make brand individuation and humanness, has become an important means of marketing communication.
那个群体正在用运动名人效应加大广告力度，来鼓励大众进行此筛查。
That group is currently promoting an advertising campaign featuring sports celebrities encouraging the lay public "to make the right call and get screened," they added.
那个群体正在用运动名人效应加大广告力度，来鼓励大众进行此筛查。
That group is currently promoting an advertising campaign featuring sports celebrities encouraging the lay public "to make the right call and get screened," they added.
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