2004年，百度允许广告客户付款使得相关搜索结果排名靠前，这一招是模仿美国加州帕萨迪娜市名为Overture的公司。
By 2004, Baidu was allowing advertisers to pay to appear at the top of related search results, mimicking a model pioneered by a Pasadena (Calif.) company called Overture.
谷歌否认故意改变搜索结果而让某些公司受益，同时也辩解道搜索结果排名产生的评价，在任何情况下这些搜索结果排名都被保护得像自由言论的一种形式。
Google denies that it deliberately modifies results to favour particular firms, and also argues that search rankings constitute opinions, and are thus protected as a form of free speech in any case.
因此，为了替别人节省时间，这里给出了一些基本信息，任何想要优化网站在搜索引擎结果中排名的公司都应该这么做。
So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine results.
提示：恰当的描述你的图像可以提升图像搜索结果的排名。
Hint: Properly describing your images can help your ranking in the image search results.
然后再介绍有关如何改善搜索排名结果的更多技术。
Then more techniques are provided on how to improve your search ranking results.
搜索结果的相关度和排名要靠庞大的用户浏览量来增强，因此这方面要提高需要时日。
The relevance and ranking of search results are enhanced by high volumes of user traffic, so it can take time to improve.
根据搜索条件的结果可以进行一个排名。
Depending on the search criteria, the results can be a ranked.
这使组织能够控制搜索结果的排名，向用户提供相关性更高的文档。
This allows organizations to manipulate the ranking of search results to provide more highly relevant documents to users.
更重要的是，这类目的地型的搜索远远超过了针对酒店品牌特定的查询量，这就是为什么在本地搜索结果中酒店排名位置很重要的原因。
More importantly, these generic destination-type searches far outpace the volume of hotel-brand specific queries, which is why it’s critical for hotels to rank prominently in local search results.
这则报道还称，百度的关键字竞价系统导致企业付出不必要的高额代价以获得更高的搜索排名结果。
The report also asserts that Baidu's bidding system for keywords leads companies to bid more than necessary to get high ranking search results.
但是，这些早期的黑帽SEO技术在大方向上差不多是正确的，因为关键词优化对于提高站点在搜索引擎结果中的排名很重要。
However, those early black hat SEO techniques were almost on the right path because keyword optimization is important in helping your site rank well in search engine queries.
下图显示了字符串“encryption ”的搜索结果，并且带有每个结果的百分比排名。
The following figure shows the search results for the string "encryption" with percentage rankings for each result.
Google还会使用pagerank算法，一个Web页面在搜索结果中的排名是基于链接到此web页面的其他页面的多少。
Google also USES the PageRank algorithm, where a Web page's rank in the search results is based on how many other pages link to it.
此次变革是否会对网页排名(PR)和搜索结果中的某些目录产生重大影响呢？
There have been some discussions about whether this update will bring any other major changes to page rankings or the importance of certain categories in the search results.
在它的系统中，企业们为搜索结果中的最高排名而竞价——该系统依据的理论是市场能够产生最佳的结果。
In its system, companies bid for the top spots in search rankings -under the theory that the best results would come from the market.
为了做到这些，你需要创作独特和有价值的内容，这会提高你的排名和和巩固你在搜索结果中的品牌呈现。
In order to do this, you'll need to create unique and valuable content that will drive up your rankings and solidify your brand presence in the results.
来自权威网站的链接仍然是在搜索引擎结果页中获得高排名的最大因素之一。
Links from authoritative sites, such as these, are still one of the biggest factors for ranking high in the SERP's.
关键词优化中最重要的任务是，判断页面对于人们实际要搜索的关键词是否是优化的，也就是在针对这些关键词的搜索结果中页面是否会获得高排名。
The most important task of keyword optimization is to determine whether your pages are optimized for and rank highly in search engines for keywords that people actually want to find.
竞标搜索结果页面排名第一的位置并不是坏事，但是付费搜索营销的目标并不只是为了获得榜首的位置。
The number one spot isn't a bad thing, but the goal of your paid search efforts shouldn't be solely attaining the top spot.
他完全掌控着这个行业，以至于只要他在搜索引擎的结果上让某些公司排名下降就会让这些公司陷入困境。
It dominates its industry so completely that a few slight tweaks to its search engine can throw other companies into turmoil by burying them in search results.
在搜索词组变得越来越长的情况下，由于个性化的搜索，我们看到在同一词组下搜索引擎结果页面变得有所不同了。排名应该只作为关键绩效指标的一种。
In a world where search phrases are getting longer and we all see a different SERP for the same phrases due to personalized search, rankings should just be a KPI.
阿尔特曼先生说，Loopt的用户点击朋友喜欢或者浏览过的网页的次数，比点击搜索结果中排名靠前的网页的次数高出20倍！
Altman said Loopt's users are 20 times more likely to click on a place their friends had liked or visited than a place that simply ranked higher in search results.
例如，当旅游者搜索Expedia时，他一般会在搜索结果中看见Expedia的网站以及关于Expedia的新闻、联盟网站和排名较高的内容网站。
A traveller searching for Expedia, for example, would ordinarily see results for the brand itself, news items, affiliate sites, high ranking content sites which mention Expedia.
阿尔特曼先生说，Loopt的用户点击朋友喜欢或者浏览过的网页的次数，比点击搜索结果中排名靠前的网页的次数高出20倍！
Mr. Altman said Loopt’s users are 20 times more likely to click on a place their friends had liked or visited than a place that simply ranked higher in search results.
一旦加入了SRR因素，搜索结果将按照社交相关度进行排名。
Once social relevancy Rank is factored in, search results will be re-ordered based on social relevancy.
这是一个基于排名(rank)返回结果的Twitter搜索引擎，希望返回排名靠前的相关结果和用户。
It's a Twitter search engine which returns results based on rank, hopefully returning more relevant results and users on top.
不要只是看在你的排名在有机搜索引擎结果。
Don't just look at your rankings in the organic search engine results.
不要只是看在你的排名在有机搜索引擎结果。
Don't just look at your rankings in the organic search engine results.
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