在剖析了顾客感知价值概念及其决定因素的基础上，结合服务的基本特性提出了通过改善顾客感知价值提升服务企业竞争力的策略。
After detailed analyzing of the concept of customer perceived value and its determinants, this paper proposes strategies for improving competitiveness of service firms through...
在剖析了顾客感知价值概念及其决定因素的基础上，结合服务的基本特性提出了通过改善顾客感知价值提升服务企业竞争力的策略。
After detailed analyzing of the concept of customer perceived value and its determinants, this paper proposes strategies for improving competitiveness of service firms through...
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