推销观念采用一种由内而外的视角。
推销观念从生产企业出发，以企业现有产品为中心。
The selling concept starts with the factory, focuses on the company's existing product.
推销观念认为，如果让消费者和企业自行选择，他们不会足量购买某一企业的产品。
The selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products.
目前很多企业仍然奉行传统的生产观念、产品观念和推销观念，只注重交易的完成。
At present, many enterprises still pursue traditional concepts of production, product and sales promotion and only focus on the completion of the trade.
在推销观念的指引下，企业的经营目标是尽量卖掉他们生产的产品，而不是尽量生产市场需要的产品。
By selling concept, the firms 'aim is to sell what they make rather than make what the markets want.
推销观念，又一个常见的商业导向，相信任消费者和企业如果顺其自然，他们不会足量购买组织的产品。
The selling concept, another common business orientation, holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products.
推销观念在那些毋庸自找的产品上使用得最卖力——购买者一般不会考虑购买诸如保险或者墓地这些产品。
The selling concept is practiced most aggressively with unsought goods—goods that buyers normally do not think of buying, such as insurance and funeral plots.
推销观念认为，如果听其消费者自然的话，他们不会足量购买某一组织的产品。因此，该组织必须主动推销和积极促销。
Selling concept: consumers will not buy enough of the organization's products unless the organization undertakes a large-scale selling and promotion effort.
但市场行销者需要使用管理术语而非市场行销术语，将行销观念推销给管理者。
But a marketing person has to sell a marketing idea to management in management terms — not in marketing terms.
使用分析的手段来推销全盘的观念吧。
跟商业网站一样，这类网站也有向你“推销”某些东西的目标，不过不是实体商品而是一些观念。
Like commercial websites, these sites also have a goal of "selling" you something, it just may be a particular belief rather than a physical product.
一旦你意识到自己其实是个能干的推销员，你就已经削弱了那种陈旧的观念，而开始以一种崭新且使你充满力量的观念取而代之。
Once you realize you are, in fact, a capable salesperson, you have weakened that old belief and begun to replace it with a new, empowering one.
这种观念认为消费者非劝说而不会购买，所以公司会有一些列的推销和推广手段来刺激购买。
This concept assumes that consumers must be coaxed into buying, so the company has a battery of selling and promotion tools to stimulate buying.
一旦你意识到自己其实是个能干的推销员，你就已经削弱了那种陈旧的观念，而开始以一种崭新且使你充满力量的观念取而代之。
Once you realize you are, in fact, a capable salesperson, you have weakened that old belief and begun to replace it with a new, 12 empowering one.
一旦你意识到自己其实是个能干的推销员，你就已经削弱了那种陈旧的观念，而开始以一种崭新且使你充满力量的观念取而代之。
Once you realize you are, in fact, a capable salesperson, you have weakened that old belief and begun to replace it with a new, 12 empowering one.
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