广告不仅仅是推销你东西的方式。
这些法则在和巨富打交道的时候都很有用,无论你是想向他们推销东西,还是正和他们进行午餐谈话或是采访。
The rules are useful in any dealings with the ultrawealthy, whether you are selling to them or just engaging in a dinner conversation or interview.
有些人喜欢把能想到的所有东西都写入简历,但简历并不是你推销自己的唯一机会。
Some people dump everything they can think of onto their resume, but a resume is not the only chance you'll have to sell yourself.
提前调研,和经验丰富的店员聊天,明确你的需求- - -当心那些试图向你推销带有特色的昂贵的东西。
Do your research ahead of time, talk to experienced salespeople, and know exactly what you need-and beware of anyone trying to sell you something with more expensive bells and whistles.
在聘用某个推销员三个月后,我曾问他:“多久不卖东西,你会觉得不好意思?”
Three months after hiring a rep I asked him "how long are you going to be comfortable not selling anything"?
人们喜欢你公开自己的秘密。有时,如果你做得巧妙,他们会购买你推销的东西作为回报。
People love it when you give your secrets away, and sometimes, if you're smart about it, they'll reward you by buying the things you're selling.
比如说,你可能尽量避免与客户形成太亲密的关系,因为有的客户买下你所推销的东西之后又后悔自己的购买行为,并将这种情绪归罪于你,这也是一种形式的拒绝。
For example, you might be reluctant to close because you're afraid that your customer might feel "buyer's remorse" and stop liking you -- a form of rejection.
如果你是一个软件开发者,很多公司(包括本人的)都会想向你推销东西。
If you are a software developer, there are a whole bunch of companies.
回想一下从前你是怎样独自向某人“推销”一些东西的。
一位强行推销的售货员会采用一切可能的办法促使你购买他想卖给你的东西。
A high pressure salesman will try every possible means to make you buy what he wants to sell.
如果我们认为意志是不能被其他事物引起的,我们就不会想训练我们的孩子,你也不会打算去拉选票,人们也不会盘算着推销东西,或者去威慑罪犯。
If we thought wills could not be caused, we would not try to train our children; you would not try to win votes; we would not try to sell things, or to deter criminals.
其实每个人都在推销一些东西。每天你都在推销着自己,在学校推销、向你老板推销、向你新结识的人推销。
And everyone is selling something. You're selling yourself everyday-in school, to your boss, to new people you meet.
但是六个月后,你会因为看到别人拿出的东西跟你正在向我推销的一样而哭出来。
But six months in, you're gonna cry when you see someone else put out that same product you're pitching me right now.
其它的一些人总是向你推销一些你不想要的东西。
Other people try to sell you things that you dont really want.
其它的一些人总是向你推销一些你不想要的东西。
Other people try to sell you things that you dont really want.
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