在盈利目标的驱动下,丰田管理层设想美国消费者会愿意为丰田车付出高价,这对于丰田汽车长期以来奉行的按质定价战略是一个转变。
Driven by that profit objective, Toyota executives reasoned American consumers would be willing to pay a premium for a Toyota — a change from a long-held strategy of pricing cars at a value.
在盈利目标的驱动下,丰田管理层设想美国消费者会愿意为丰田车付出高价,这对于丰田汽车长期以来奉行的按质定价战略是一个转变。
Driven by that profit objective, Toyota executives reasoned American consumers would be willing to pay a premium for a Toyota — a change from a long-held strategy of pricing cars at a value.
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