1996亚特兰大奥运会期间，“耐克”并非指定赞助商，但是它的广告还是遍布大街小巷。
In 1996, when the Olympics were staged in Atlanta, the city was plastered with ads by Nike, which was not a sponsor.
2000年的上半年，Google就开始出售“高级赞助商链接”：给每一个搜索指定简单的文字广告。
Early in 2000, Google sold "premium sponsored links" : simple text ads assigned to particular search terms.
参与方式一 专场：为某一家奥运赞助商在指定的地点和时间，策划举办一场高科技水平、豪华明星阵容的专场演唱会；
A participatory approach Specials: for a sponsor of the Olympic Games in a designated place and time, held a high-tech level of planning, the special luxury star concert;
赞助商的善款、门票销售和舞会上的拍卖所得将全部用于支持指定慈善机构。
Sponsor's donations together with proceeds from ticket sales and the silent auction will go to supporting the chosen charities.
赞助商的善款、门票销售和舞会上的拍卖所得将全部用于支持指定慈善机构。
Sponsor's donations together with proceeds from ticket sales and the silent auction will go to supporting the chosen charities.
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