第五部分给出了房地产品牌扩张策略。
The fifth part analyzes brand expand strategy of real estate.
如何打造房地产品牌关系。
什么是房地产品牌？
但是作为房地产品牌来说的话，它也有自己的特殊性。
However, as real estate brands, it also has its own special characteristics.
房地产运营商和品牌是最崇高的使命是创造高价值的房地产品牌。
Real estate operators and brands are the most noble mission is to create high-value real estate brand.
目前我国房地产品牌竞争格局非常初级，品牌价值含量低、生命力脆弱。
At present, in China, the housing brand competition construction is very junior. The value of brand is low and the life time is short.
房地产品牌是无形资产，是建立在房地产物业自身质量和开发商信誉基础之上的。
The brand of real estate is an invisible asset, which is based on the quality of the real estate and the enterprise's prestige.
本文就是想在房地产品牌战略规划的研究中探索出一套更加科学实用的理论与方法。
This article is to explore the research in a more scientific and practical theory and method for real estate brand strategy.
房地产开发的成功决不是一时一地的投机与炒作，真正长远的成功是房地产品牌策划的成功。
The true long-term success will depend not on the temporary speculation, but on the successful brand plans.
建议增加土地供应，控制贷款，限制高档住房项目开发并支持低收入家庭，培养房地产品牌。
It is proposed that more land should be supplied, loan be controlled, superior quality housing be limited, low-income families be supported and housing trademark be fostered.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
企业品牌与项目品牌是房地产品牌的主要塑造方面，企业品牌为项目品牌增加了较高的产品附加值及知名度，项目品牌完善丰富了企业品牌。
The main aspect of real estate brand includes enterprise brand and project brand. Enterprise brand will increase project well-know and affixation value. Project brand will enrich enterprise brand.
第三部分主要分析了房地产开发企业品牌建设的现状以及在品牌建设过程中存在的主要问题，并对房地产品牌经营滞后的原因做了进一步的阐述。
The third part is to list the major problems in building up brands and the current situations of brand building then tries to analyze the underlying causes.
房地产企业市场定位策略包括产品定位策略、品牌定位策略和企业战略定位策略。
The market positioning strategy of real estate include product positioning strategy, brand positioning strategy and the enterprise strategy.
房地产市场经历了价格竞争、产品质量竞争、服务竞争等阶段后，下一阶段必然是品牌竞争。
Suffered with price competition, product's quality competition and the service competition, the real estate market undoubtedly would face with next phase's brand competition.
顺应市场和行业的发展趋势，房地产企业之间的竞争从产品力层面上升到品牌力层面，将成为必然。
Complying with the development trend of the market and trade, the competition between real estate enterprises rises to the brand strength aspect from the products strength aspect, become inevitable.
房地产项目主题概念是房地产产品与品牌的核心内涵。
Subject concept of real estate project is core connotation of real estate product and brand.
中国房地产市场在经历了将近20年的产品竞争、价格竞争，正在步入一个崭新的品牌竞争时代。
The real estate market in China for nearly 20 years of experience in product, price competition, is moving into a new era of brand competition.
文中对房地产产品的特性进行分析之后，提出房地产产品更应注重房地产产品的品牌包装。
In this paper, we think we should of the real estate product after the analysis of the speciality of the real estate product.
文中对房地产产品的特性进行分析之后，提出房地产产品更应注重房地产产品的品牌包装。
In this paper, we think we should of the real estate product after the analysis of the speciality of the real estate product.
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