因此,广告代言人的选择就成为广告策略、营销传播乃至整体品牌战略中一个值得关注的焦点。
Therefore, the choice of ads spokesmen becomes a focus of advertising strategies, marketing communications and brands strategies.
主要咨询和研究方向:企业社会责任战略与规划、企业社会责任管理、企业社会责任评估、企业社会责任报告编制、企业社会责任品牌与传播。
Recently, he has focused on such consulting and research fields: strategy and planning, management, assessment, report compilation, brand, and communication in CSR field.
同时,随着整合营销传播等观念的广泛传播,多品牌战略下的广告传播整合将会成为越来越多企业的选择。
At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.
我们是一家集品牌战略整合、品牌行销推广策划、品牌形象设计、新媒传播推广于一体的品牌推广整合服务机构。
We are a set of integrated brand strategy, brand marketing and promotion planning, brand design, new media communication to promote the integration of branding integration services.
第五部分从品牌传播的角度论述了房地产业应如何实施品牌战略。
The fifth part focuses on how real estate industries can establish their brands from the perspective of brand promotion.
目前网络广告公司的生存现状是:按照传统广告的运作模式运用网络媒体于品牌的营销传播战略中。
At present, the survival of the network status of the company's ads are: the traditional mode of operation of the advertisement to use online media in the brand marketing communication strategies.
大型传播集团的出现,加速了品牌战略、传播、评估、咨询机构资源的整合。
The emergence of large-scale communication groups also speeded up the integration of brand strategy and the resources of communication, appraisal and consultant agencies.
第四部分,论述企业如何进行品牌战略的创建、传播、保护及成功开展品牌战略的措施。
Does the fourth part, how elaborate the enterprise to carry on the brand strategy the foundation, disseminates the protection and the success development brand strategy measure.
第四部分,论述企业如何进行品牌战略的创建、传播、保护及成功开展品牌战略的措施。
Does the fourth part, how elaborate the enterprise to carry on the brand strategy the foundation, disseminates the protection and the success development brand strategy measure.
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