企业营销：我们的战略品牌、通信及营销服务团队仍将向总部报告。
Corporate marketing: Our strategic brand, communications and marketing services teams will remain centralized and report into HQ.
他们精心打造和维护一个战略品牌——对现期与预期用户的独一无二的有用承诺——以获得品牌资产与忠诚。
They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customers — to gain brand equity and loyalty.
接下来，将所有的资源、人力和注意力放在一个品牌上，也可带来额外的战略优势。
Then there is the added strategic advantage of focusing all the resources, staff and leadership on a single brand.
它的战略并未遵循任何传统全球性品牌模式。
Its strategy does not conform to any conventional global brand model.
眼下资生堂对其大众市场战略守口如瓶，包括公司将推出一个还是多个‘大众名牌'品牌，以及其整体概念为何？
For now Shiseido remains tight-lipped about its mass market strategy, including whether it will have one or several “masstige” brands and the overall concept.
在中国，人们学习英语的热情很高。因此，作为BBC世界新闻战略一部分的英语教育处于有利位置，可以为BBC赢得受众，增进人们对BBC品牌的认识。
As part of the BBC World Service strategy, ELT was well-placed to gain a BBC audience and awareness of BBC brand due to the high level of interest in learning English in China.
作为一种有目标性定位战略的延伸，针对部分复杂与不断增长的品牌群体，搜索用户统计学对他们的网民进入了详细分析。
As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience.
什么样的系统，流程，产品，品牌，协议或者人员对公司的经营战略或商业价值起着关键性作用？
What systems, procedures, products, brands, agreements or people are vital to the success of their business strategy or value proposition?
该公司还缺乏战略营销计划，并且需要改进品牌策略。
The company also lacked a strategic marketing plan and needed to improve its branding.
什么使品牌战略更加有价值？
其它国内品牌也大多采取这一战略，并以相近的速度高速扩张。
Most homegrown brands share this strategy and are growing at a similar clip.
本周一美泰表示，关闭芭比上海旗舰店“主要是由于战略调整”，美泰“将继续致力于在中国推广芭比品牌”。
On Monday, Mattel said the closure was “mainly due to a strategy change” in China and the company “continues to be committed to developing the Barbie brand in China”.
但在零售业前景如此黯淡的情况下，这样的品牌战略能行得通吗？
But can a fun brand strategy survive such a gloomy retail outlook?
无论一个品牌是否发起了社会媒体宣传战略，相比没有更可能的是，它已经存在于Blogosphere。
Whether or not a brand has launched a social media strategy, more likely than not, it's already present in the Blogosphere.
我们学会了根据对方对达成我们战略目标做出贡献的能力来慎重选择合作伙伴，以确保这种合作符合BBC的品牌和声誉。
We have learnt to choose our partners carefully for their ability to contribute to our strategic objectives - to ensure there's a fit with our brand and reputation.
Courier这个项目其实已经进展颇深，其中包括了品牌战略、广告、销售计划、伙伴营销等各个方面。
The project had moved far enough along that there was staff that worked on brand strategy, advertising, retail planning, and partner marketing.
葛兰素史克公司的阿巴斯·侯赛因(abbas Hussain)称，这一新战略的目的是“我们可以结合葛兰素史克现有的广泛营销渠道，建立新的优质品牌药物产品。”
GSK's Abbas Hussain says that this new strategy aims to "build new product portfolios of quality branded medicines which we can combine with GSK's existing extensive sales and marketing."
作为一个企业培训师，JohnMaeda很乐意谈一谈品牌战略，不过他的客户可不想他对这个话题大谈特谈。
As a corporate trainer, Maeda is happy to talk about brand strategy, but that is not what his customers want.
大多数品牌都在社交媒体战略中融入了Twitter，但Twitter是否得到了它们的有效利用？
Most brands incorporate Twitter in their social media strategy, but are they actually using it effectively?
而中国国产品牌如吉利、奇瑞和长城等也不甘落后，纷纷展现最新的技术和战略车型。车展将于4月28日闭幕。
China's growing home market brands like Geely, Chery and Great Wall, will showcase their latest technologies and strategic vehicles at the auto show, which closes on April 28.
该品牌营销、数字化与品牌战略副总裁Chris McCumber说，品牌正在寻找营销拓展的机会，希望将品牌的在线表现通过多种渠道展示出去。
Chris McCumber, the channel's evp, marketing, digital and brand strategy, said brands are looking for marketing extensions that take the brand's on-screen connection into more places.
他说：“许多公司都选择遵循‘金融战略’，他们通过收购和合并的战略措施，将尽可能多的好品牌纳入他们的旗下。”
Some companies have chosen to follow a "financial strategy," growing through acquisitions and putting together as many good brands as they can under a single roof, he said.
这是盖德纳所预言的，在2015年前，社会媒体战略的会演化到一种程度，自动软件代理——一种机器人会通过交互影响来让各个品牌提升对战机会。
That’s what Gartner predicts, i.e. by 2015, social media strategy will evolve to an extent that bots, i.e. automated software agents will carry interactions enabling brands to increase engagement.
濒临破产的公司大多没有时间来追求重塑品牌这样高远的战略目标。
Companies headed for bankruptcy simply don't have time to bounce around a lofty re-branding strategy.
通用还表示打算执行本该几年前执行的战略：将品牌减少到四个核心品牌(雪佛兰，卡迪拉克，别克和GMC)。
GM also says it now intends to slim down to just four core brands (Chevrolet, Cadillac, Buick and GMC), something it should have done ages ago.
通用还表示打算执行本该几年前执行的战略：将品牌减少到四个核心品牌(雪佛兰，卡迪拉克，别克和GMC)。
GM also says it now intends to slim down to just four core brands (Chevrolet, Cadillac, Buick and GMC), something it should have done ages ago.
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