感知风险理论是消费者行为理论的重要内容之一。
Risk Perceive Theory is one of the important aspects of Consumer Behavior Theory.
接着在理论研究基础上把感知利得与感知风险一并纳入研究框架，从感知风险构面、感知风险影响因素及减少风险行为三个方面进行研究。
The influence factors of the perceived risk, the composing of the consumer perceived risk and the reducing risk behavior are analyzed after theory analyzing.
本研究基于技术接受模型理论，利用结构方程模型分析了信用卡相关知识、感知方便性、感知实用性、感知风险、金钱与信用态度、信用卡态度等对信用卡开卡意愿的影响。
The paper studies how credit card use is influenced by related credit card knowledge, perceived ease of use, perceived usefulness, perceived risk, money&credit attitude and attitude to credit card.
本研究基于技术接受模型理论，利用结构方程模型分析了信用卡相关知识、感知方便性、感知实用性、感知风险、金钱与信用态度、信用卡态度等对信用卡开卡意愿的影响。
The paper studies how credit card use is influenced by related credit card knowledge, perceived ease of use, perceived usefulness, perceived risk, money&credit attitude and attitude to credit card.
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