研究结果表明,搜索便利性、卖方努力、个人产品知识及渠道多样化会对消费者感知搜索成本降低产生正的影响;
The results show that the search convenience, seller efforts, personal product knowledge and channel diversification have positive influences on the consumer perception of search costs reduction;
研究结果表明,搜索便利性、卖方努力、个人产品知识及渠道多样化会对消费者感知搜索成本降低产生正的影响;
The results show that the search convenience, seller efforts, personal product knowledge and channel diversification have positive influences on the consumer perception of search costs reduction;
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