如何激发广告创意中的感性诉求呢？文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
此外，他们的价格敏感性往往更低，并可能提供免费的口碑广告和推荐。
Furthermore, they tend to be less price sensitive, and may provide free word-of-mouth advertising and referrals.
因此，户外广告在设计上应思索颜色、比例、线条、造型的合感性；
Therefore, in the design of outdoor advertising should consider the color, proportion, line, modeling of the combination of sensibility;
它以流动的画面和悦耳的声音为载体，通过蒙太奇艺术手法将公益广告的理念和情感以感性直观的方式表现出来。
It use flowing pictures and nice voice as the carrier. Through montage artistic, the concept and emotional of Chinese public service ads are demonstrated Intuitively.
研究的结果发现，第一，新奇隐喻从两个方面，即从理性触动的角度，和感性触动的角度，服务于广告的劝说目的。
As a result, we found that first, novel metaphor serves the persuasive purpose of advertisements from two aspects - rational triggering and emotional triggering.
当图像已经成为人们接受信息主要方式的广告时代已经来临，广告如何应对消费者的感性化、个性化的审美趣味，一鸣惊人或令人侧目？
When the image has become the main way people receive information in the era of advertising, how to respond to consumer advertising emotional and interest?
当图像已经成为人们接受信息主要方式的广告时代已经来临，广告如何应对消费者的感性化、个性化的审美趣味，一鸣惊人或令人侧目？
When the image has become the main way people receive information in the era of advertising, how to respond to consumer advertising emotional and interest?
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