情感消费的时代已经到来。
流行音乐旋律舒畅优美,内容简单通俗、贴近生活并极具渲泄性,符合青少年的心理及情感消费的需求。
Pop music melody, simple and beautiful, and very popular with teenagers with respects, the psychological and emotional consumption demand.
消费者须田先生的做法反映了日本令人担忧的趋势:汽车对人们的情感吸引力正在减弱,尤其是对于那些喜欢把钱花在最新的电子设备上的年轻人。
Suda reflects a worrisome trend in Japan; the automobile is losing its emotional appeal, particularly among the young, who prefer to spend their money on the latest electronic devices.
派恩教授说:“如果购物是女性的一种情感习惯,那么就算有经济危机,她们还会觉得应该继续消费。”
"If shopping is an emotional habit for women they may feel the need to keep spending despite the economic downturn," said Professor Pine.
他们极力创造和消费者的情感联系(“维多利亚的秘密”是众多公司之一,包括《经济学人》也用这一招,鼓励消费者们在脸谱网上熟悉他们)。
They not only work hard to create emotional bonds with consumers (Victoria's Secret is one of many firms, including the Economist, that encourage customers to "like" them on Facebook).
市场营销和广告小组在消费者与产品之间建立了一个重要的情感联系。
The marketing and advertising teams had established a crucial emotional link between the product and the consumers.
但病人们会去网上获取更多关于他们疾病的信息,去了解其他消费者对新药物的看法,或是去获得其他患者的在情感上的支持,这一点似乎是显而易见的。
But it seems clear that patients are going online to get more information on their illness, to see what other consumers think of new medications and to get emotional support from fellow sufferers.
这是一种“情感营销”——消费者之所以对你的产品或服务感兴趣,是因为他们对你的企业的感受,而不是你没完没了的赠品。
This is one form of "emotional marketing"--getting customers interested in your products or services because of how they feel about your company, not just your day-to-day offerings.
赢得有既定情感兴趣的消费者,是成功的不二法门。
And it's an ideal way to gain customers with a vested emotional interest in your success.
威斯敏斯特大学的研究人员利用专业设备对50位志愿者在看到一系列日常消费品时眼睛的活动和人体的情感反应进行了监控。
Researchers at the University of Westminster, used specialist equipment to monitored eye movements and emotional responses in the body to a series of everyday consumer products in 50 volunteers.
但随着消费意识的转变,谁能把握住消费者的情感,谁能最终实现差异化,谁就能成为未来市场的霸主,分得最大的一块蛋糕。
But as the consumer consciousness of change, who can grasp the consumers emotion, who can ultimately realize differentiation, who can become the future market share the biggest overlord of cake.
情感需求是现代饭店消费者各种需求的核心,饭店管理者应满足各类消费者显性和隐性的情感需求。
Emotional demand is the core of all the demands of restaurant customers. Restaurant managers must satisfy the implicit and explicit emotional demand of various customers.
麦当劳俨然是一位文化经纪人,通过提供产品得到消费者认同,并建立起情感的纽带。
McDonald's seems to be a cultural broker, through the provision of products for the consumer recognition and establish emotional bonds.
我强烈认为,这种讲故事的质量失去多年来,应重新包装提出购买,他们的消费者之间建立更深的情感和俏皮的质量。
I strongly thought that this storytelling quality was lost over the years, and should be bought forward in the repackaging, to establish a deeper emotional and playful quality amongst their consumers.
麦当劳在中国人和其产品之间建立起了情感的纽带,从而轻松地使中国消费者接受了这本不可接受的口味。
McDonald's in China and its products have established emotional ties. so easy to make a Chinese consumers accept this unacceptable taste.
作者在广州两家医院进行了一次实证研究,探讨住院病人的消费情感对病人与医院之间关系的影响。
The authors have done an empirical study in two hospitals in Gangzhou, to investigate the impact of patients consumption emotions on the relationship be- tween patients and hospitals.
时尚消费是大众消费中最具生命力、最有情感因素参与的消费形式。
Fashion consumption is the consumption which has the strongest vitality and the participation of emotion factors.
我们全力创造一种能与消费者建立情感共鸣的体验。
That we strive to create an experience that forms an emotional connection with the lives of our customers.
消费经历包括认知、情感和行为。
Consumption experience includes cognition, affect, and behavior.
获得商业经济效益最大化的同时满足人们对实用的、情感的、心理的等多方面消费体验的追求。
To maximize the economic benefits of access to business people at the same time meet the practical, emotional and psychological aspects of the pursuit of the consumer feeling.
我们提供富含消费情感的设计,创造具有品牌价值的营销互动体验。
We provide design, rich in consumption emotions create marketing interactive experience of brand value.
对于品牌与消费者来说,如果他们之间存在一种深层次的情感互动关系,这个品牌就是一个“挚爱品牌”,而消费者就是品牌的忠实用户。
For brands and consumers, if there is a deep-seated emotional interaction between them, the brand would be a "beloved brand" and consumers are its loyal users.
从情感方面来感染消费者,进行深层次的心灵交流,逐渐成为品牌构建的强大武器。
Affection from the emotional side to the consumers and Heart to Heart communication has become a powerful weapon to build brands.
也许没有哪个品牌拥有像苹果那样的消费者情感共鸣,它的品牌建设和产品一样具有创新性。苹果在我们的排单中被提到的次数最多,甩开其他品牌好几条街。
Perhaps no brand has the emotional resonance of Apple, whose branding has been as innovative as its products and who tops our list for most mentions, crushing all others by a mile.
每个国家都有自己独特的民俗文化,蕴涵本国民俗文化的商品名称更易获得消费者的情感认同。
Each country has its own specific customs and culture. Commodity names which implicates the native customs and culture are more likely to gain the consumers' emotional identification.
本文首先阐述了包装设计的定义,进而引出井分析了消费者对包装设计的情感,最后倡导包装设计者如何有效地设计包装。
It elaborates the definition of package design firstly, then analyzes the feeling of customer to package design, then proposes the designers how to design the package effectively.
本文首先阐述了包装设计的定义,进而引出井分析了消费者对包装设计的情感,最后倡导包装设计者如何有效地设计包装。
It elaborates the definition of package design firstly, then analyzes the feeling of customer to package design, then proposes the designers how to design the package effectively.
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