他们的需求和品味正在不断地变化，因此酒店经营者若要建立真正的客户忠诚度，他们需要反思管理会员计划的方法。
Their demands and tastes are changing and hoteliers looking to create genuine loyalty need to rethink the way they approach their programs.
卡尔森的这种做法可能不算世界首创，但它也算是现在十分普遍的回馈客户忠诚计划的先驱。全世界的零售商们在近几年接受了这种自暴自弃的做法。
This may not be the first example of its type, but Carlson was a pioneer of the now ubiquitous loyalty reward schemes that retailers across the world have embraced with such abandon in recent years.
目前，大多数的酒店忠诚度计划与客户建立的仅仅是交易上的关系；这种联系只有在客户仍然重视酒店价值时才起作用。
At present, the majority of hotel loyalty schemes establish little more than a transactional relationship with customers, one that works only as long as the customer values the benefits.
Hewett表示，企业保护这些客户的品牌忠诚度的其中几个方法是，使用个性化和用户偏好策略、在线忠诚度计划以及在线提供客服等等。
To protect the loyalty of these customers, companies use personalization and user preference, online loyal programs and online customer care, to name a few methods, Hewett said.
亲和力计划(affinity programs)通过挖掘客户呼叫中心数据和Twitter提要等不同资源，探索影响客户忠诚度的复杂因素。
Already, affinity programs are exploring the complex factors that influence customer loyalty by mining such diverse sources as customer call-center data and Twitter feeds.
注册为Topguest网站用户的人，可以走进由洲际酒店集团运营的酒店、餐厅或者酒吧，并获得一些该公司客户忠诚计划的积分。
People who sign up at Topguest's website can walk into any hotel, restaurant or bar operated by InterContinental and receive a small allowance of the hotel company's loyalty points.
本文对回报计划感知价值和客户价值与客户忠诚间的关系进行了研究，并考虑了竞争所可能产生的影响。
The paper researched the relationship between value perception of the reward programs, customer value and customer loyalty and also investigated the effect of competition.
悦榕集团将接入雅高酒店集团全球预订及销售网络，以及雅高乐雅会客户忠诚计划。
Banyan Tree will also have access to Accor Hotels' global reservations and sales network, as well as its loyalty programme le Club Accor Hotels.
在此研究基础上构建了移动通信行业的客户忠诚计划的感知价值驱动模型和客户忠诚计划的效用作用机制模型。
On the basis of this study, it constructs the mobile communications industry value perception driver model and the effectiveness mechanism model of customer loyalty program.
目前，国内各大运营商也都相继建立了各自的客户忠诚计划，加强忠诚客户的开发。
At present, the leading operators have also built their own customer loyalty program, to enhance the development of customer loyalty.
目前，国内各大运营商也都相继建立了各自的客户忠诚计划，加强忠诚客户的开发。
At present, the leading operators have also built their own customer loyalty program, to enhance the development of customer loyalty.
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