内容提要当代行为经济学已经确认人类存在公平心理偏好，但并未回答它从何而来。
Cotemporary behavioral economics make it convinced that human being has fairness preference, but do not reveal why it exists.
与没有考虑公平心理偏好的标准情形相比，公平心理偏好改变了最优契约的结构形式，并且提高了激励效率。
Comparing to the standard incentive contracts without considering fairness preferences, the structure of optimal contracts are changed and incentive efficiencies are promoted.
因此，采取性格测试等手段积极识别员工的公平心理偏好强弱，对企业制定恰当的薪酬激励制度具有重要意义。
So, it is very important for enterprises to screen the fairness preferences of employees by means of personality evaluation when designing optimal incentive systems.
偏好同时也会根据个人的心理状态和情绪发生变化。
Preferences also change according to a person's state of mind and mood.
人类心理学上的某种偏好有助于解释这一习惯性低估。
A quirk of human psychology could help to explain these persistent underestimates.
当我们按照偏好来工作时候，我们就为心理能量的自由流动打下了基础。
When we are working to our preferences we set up conditions where our psychic energy can flow freely.
我们观察的第二个区域则负责人的心理健康，这一区域在长期偏好,以及类似成分对决策作出影响时发生重组。
The second area that we've looked is in a context of mental health, which one can reframe as chronic biases and some of these components are going to decision making.
从心理上来说，人们更倾向于贝叶斯的理论，甚至到了经常做出错误联系的程度，而这种风险则令科学家们更加偏好帕斯卡的观点——它似乎挺客观。
Psychologically, people tend to be Bayesian—to the extent of often making false connections. And that risk of false connection is why scientists like Pascal's version of the world.
一些心理学家认为，与生活在致命疾病盛行的地区的那些女性相比，生活在健康环境较好的国家的那些女性较为偏好拥有阴柔面容的男性。
Women who live in healthier countries prefer more feminine-looking men, compared with women living in regions where life-threatening diseases are rife, psychologists say.
心理会计与推理选择是行为决策理论的两个重要领域，本文主要综述它们在消费者偏好建构中的作用。
This paper discusses some recent researches on the role of mental accounting and reason-based choice in the formation of consumer preferences.
研究结果表明对大多数人来说，个人的饮食偏好是由生理而非心理特性所决定的。
The findings showed that for two in three people food preference was a physiological rather than a psychological choice.
第二类观点以心理表征概念为基础，分别提出了建构水平和表征差别对选择偏好的影响。
The second one, based on the concept of mental representation, investigated the effect of construal level on choice preference.
人性假设理论是对人的心理行为偏好的分析和归类。
The theory of human nature supposition is an analysis and classification of human predilection of psychological behavior.
而且消费者的心理特征、收入情况、消费偏好等原因存在着巨大的差异性。
And psychological characteristics of consumers, income, consumption, preferences and other reasons there is a huge difference.
第三类观点以联结和人工神经网络概念为要素，分别探讨了心理场距离和规避损失偏向对选择偏好的影响。
The third one, based on concepts of connectionist and artificial neural network, explored the effects of field distance and loss aversion bias respectively on choice preference.
课程讨论了标准经济学模型的局限性，并且纵览了了解人们偏好、认知以及行为的心理学实验方法。
It discusses the limitations of standard economic models and surveys the ways in which psychological experiments have been used to learn about preferences, cognition, and behavior.
基于后悔厌恶的心理因素，投资者会表现出持亏卖盈的行为偏好。
The psychology of regret aversion usually forces the investors to display a bias of selling winners and holding losers.
此外，心理会计、模糊厌恶和后悔厌恶也使得投资者的偏好选择行为偏离了经典的理性理论。
In addition, Mental Accounting, Ambiguity Aversion and Regret Aversion also make preferences of investors deviate the classical rational theories.
人们更关注产品与自己关系的密切程度，偏好那些能与自我心理需求引起共鸣的感性商品。
People are more concerned about their own products and the degree of relationship, preferring those with sentimental value of the feeling of self-psychological needs.
行为金融学理论认为，自我控制的需要、后悔厌恶心理以及心理账户的原因，使得投资者偏好现金股利而不是资本收益；
As behavior finance relaxes the assumption that investors, administrators are rational, it can make better explanation to the problem from self-control, regret aversion, mental account theory.
偏好确定性，但却对自己丈夫不信任的妻子通常会遭受严重的心理疾病，比如抑郁症。
Wives who preferred certainty but who were uncertain about their husbands often suffered severe symptoms, he added, including depression.
偏好确定性，但却对自己丈夫不信任的妻子通常会遭受严重的心理疾病，比如抑郁症。
Wives who preferred certainty but who were uncertain about their husbands often suffered severe symptoms, he added, including depression.
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