论述了体育赞助效果评估的方法,包括曝光度的评估、达率的评估、忆度的评估、形象评估和销售效果评估等几个方面。
This paper expatriates evaluating methods of sports sponsorship that include evaluation of exposure rate number of the audience recollection image and sales.
论述了体育赞助效果评估的方法,包括曝光度的评估、到达率的评估、回忆度的评估、形象评估和销售效果评估等几个方面。
This paper expatriates evaluating methods of sports sponsorship that include evaluation of exposure rate, number of the audience, recollection, image and sales.
2008年金融危机期间,美国公司在媒体宣传方面受到重创,迫使许多公司重新评估和塑造它们在公众心目中的形象。
During the financial crisis of 2008, corporate America took a beating in the media, forcing many companies to reevaluate and reshape the way the public saw them.
最近,一种新的“环境形象”的观念已经形成并且成为评估一座城市的重要标准。
Recently, a new concept "environmental image" has come into being and become an important criterion with which to evaluate a city.
区域形象是对这一区域的认知和评估,是历史的积累。
Region image is the recognize and appraisal of this region, is historical accumulation.
对企业品牌形象实施塑造后,还需要对其进行跟踪调查,即进行品牌形象塑造的绩效评估。
Finally, I evaluate the performance of enterprises'brand image-building in qualitative and quantitative aspects.
社会工作专业形象的定位、评估与塑造是专业形象塑造工程必不可少的三个步骤。
Positioning, assessment, and structuring of the professional image for the social work discipline are three indispensable steps for the project of forming professional image of social work.
革新机制,强化志愿组织的第三部门性质;打造品牌,塑造自身形象;强化专业性的管理和评估机制建设。
It should reform its mechanism and make its own logo, and the build of professional methods on government and evaluation is needed to.
借鉴无形资产评估方法中的收益现值法,提出了企业形象资产价值的评估方法。
The paper established valuation methods of corporate identity assets according to earnings present value methods of intangible assets valuation methods.
在研究过程中,运用了大量的评估案例和图表,使理论分析更具体、形象,更具说服力。
Many cases and charts are used in the study, which makes theory analysis more idiographic, visual and persuasive.
在研究过程中,运用了大量的评估案例和图表,使理论分析更具体、形象,更具说服力。
Many cases and charts are used in the study, which makes theory analysis more idiographic, visual and persuasive.
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