也许最主要的原因在于形式远远大于内容。
Perhaps the primary reason lies that the form far outweighs the content.
以往人们对媒介影响的研究，关注传播内容大于传播形式，这只能看到短期效果。
In the past, people focus more on communication content than on its way, which brings short-period effect.
以往人们对媒介影响的研究，关注传播内容大于传播形式，这只能看到短期效果。
In the past, people focus more on communication content than on its way, which brings short-period effect.
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