销售代表只会讲那些毫无作用的话，譬如，“你一半的广告收到了成效，还有一半没什么效果——但你无法知道到底是哪一半。”真是废话。
Reps will say dumb things like, "half your advertising works and half doesn't — and you'll never know which half." Rubbish.
而第二种广告效果是单纯的增加产品的销售量。
The second effect of advertisement is to increase sales of the product.
据最近的研究发现，这些广告在销售中可能没有起到效果- - -充其量只能说是在一定程度上适当的作用。
According to a new study, such advertising may have no effect at all on sales - at best the impact has been described as modest.
本文主要研究广告的心理效果和销售效果。
This paper mainly focuses on the mental effects and economical effects.
购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。
The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。
The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
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