广告语言具有强烈的文化特征。
广告语言的符号特征表现出符号特性。
Characteristics of the advertising language show qualities of symbols.
广告语言必须具备一定的“发现特征”。
Advertisement language must possess certain "discovery features".
作为一种特殊的专门用途语言，广告语在词汇、句法、修辞各个方面都有着自己独特的文体特点和美学特征。
As a language for special purpose, advertising language has its unique stylistic features and aesthetic characteristics in vocabulary, syntax and rhetoric devices.
广告语篇的特点以及文化特征都说明语言与文化之间的关系是不可分的。
The character of the advertisement discourse and its cultural feature indicate that language has a close relation with culture.
本文着重分析英语广告语篇的语言艺术特征与技巧在语用原则和消费者心理上的体现。
This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology.
本文着重分析英语广告语篇的语言艺术特征与技巧在语用原则和消费者心理上的体现。
This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology.
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