高级执行主管们表示，因为开展数字营销宣传活动要比开发传统媒体的广告包含更为密集的劳动，这就意味着更高的费用。
Because digital marketing campaigns are more labor-intensive to develop than ads in traditional media, executives say, this means higher fees.
但是这也使市场营销主管能够找到如何通过新媒体平台将广告推送给消费者的好方法，消费者在新媒体上花费更多的时间。
But it was also an example of how marketing chiefs are struggling to find the right way to reach consumers on new digital platforms, where they are spending ever more of their time.
营销主管认为，发动一轮新的强势广告活动一定能增加公司的公众认知度。
EXAMPLE: The marketing director believes that a vigorous new advertising campaign can succeed in increasing his firm's visibility.
今年八月，在苹果和三星官司诉讼中作证的苹果公司行销主管证实了苹果公司的专利营销策略：拖延广告战，先一边纳凉去，放手让媒体为产品大肆宣传。
Testifying at the Apple-Samsung trial in August, Apple's marketing chief confirmed Apple's patented marketing strategy: hold off on the advertising, just sit back and let the media go hog wild.
今年八月，在苹果和三星官司诉讼中作证的苹果公司行销主管证实了苹果公司的专利营销策略：拖延广告战，先一边纳凉去，放手让媒体为产品大肆宣传。
Testifying at the Apple-Samsung trial in August, Apple's marketing chief confirmed Apple's patented marketing strategy: hold off on the advertising, just sit back and let the media go hog wild.
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