接下来，本文从词汇、语法及修饰三个层面分析了广告英语的文体特征。
Next, this dissertation introduces the elements of an advertisement and the stylistic features of advertising English from three levels-on lexical one, grammatical one and rhetorical one.
第一章介绍了英语诗型广告的文体特征以及它在翻译中的制约因素。
Chapter One starts with a brief introduction to the stylistic features of English poetic advertisement and its constraints in translation.
作为一种具有很高商业价值的实用性文体，广告英语是现代英语的一个重要组成部分，具有独特的语言特征和交际、劝说功能。
As a practical variety with high business value, advertising English is an important component of modern English, it has its own special linguistic features and communicative and persuasive functions.
修辞作为英语广告文体特征的一个重要方面包括了双关、排比、拟人、押韵等手法。
Rhetoric includes pun, parallelism, personification, rhyme etc., as an important character of English advertisements.
修辞作为英语广告文体特征的一个重要方面包括了双关、排比、拟人、押韵等手法。
Rhetoric includes pun, parallelism, personification, rhyme etc., as an important character of English advertisements.
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