本文通过实例归纳出英语广告语篇的美学特征，如简洁美、修辞美、意象美、创意美等。
This article discusses that the English advertisement discourse has the aesthetic characteristics as the followings: simplicity, image-abundance, rhetorical-beauty, and its novelty.
修辞作为英语广告文体特征的一个重要方面包括了双关、排比、拟人、押韵等手法。
Rhetoric includes pun, parallelism, personification, rhyme etc., as an important character of English advertisements.
研究修辞特征不仅能帮助国人更好的欣赏英语广告，也能对中国企业的英语广告设计起到积极的作用。
The study of it can help not only the ordinary Chinese understand but also China's companies design English advertisements.
文章主要对英语广告修辞学方面的语言特征进行了初步的探讨。
This paper studies the linguistic features of English advertisements in rhetoric devices.
本文结合英语广告实例，从句法特征和词句上的修辞特点两个方面探讨了英语广告中常见的几种句型及修辞手段在英语广告中的运用。
With the modern cognitive theories the cognitive feature of enthymeme is examined; its cognitive process is analyzed and its cognitive prerequisites and cognitive natures are deduced.
本文结合英语广告实例，从句法特征和词句上的修辞特点两个方面探讨了英语广告中常见的几种句型及修辞手段在英语广告中的运用。
With the modern cognitive theories the cognitive feature of enthymeme is examined; its cognitive process is analyzed and its cognitive prerequisites and cognitive natures are deduced.
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