第二个问题是广告符号的意义系统。
它以其独特的广告符号和文化语境，深刻地影响着受众的消费观念和消费行为。
By its distinctive signs and language, it affects the consumer's ideology and behavior deeply.
本文的论述重点是汽车平面广告符号编码的内在规律以及信息传达上的运作方式。
The key points of this article are the inherent rules of automobile print advertisement coding and the operation way of information communication.
商品是半成品经过广告加工而形成的具有符号意义的产品。
And the goods is products machininged by advertisement and it has its symbol meaning.
名人广告成功的一个基本前提，就是合理选用名人符号。
One of the basic preconditions of successful advertisements is the rational choice of the celebrity symbol.
语言符号是广告中最重要的载体，一定的语用策略是广告传播用语必不可少的“包装”技巧。
The sign of language is the most important carrier in advertisements, and proper pragmatic strategies are necessary in advertising.
中国元素作为最纯粹的中国符号，是优秀中国广告的必要元素。
Chinese element, as pure Chinese sign, is an excellent and essential Chinese advertising.
在很大程度上，运用符号解读网络恶搞广告，也说明了他们的关系是互补的。
To a large extent, use of symbols interpreted Practical Jokes ad network, also shows that their relationship is complementary.
最后一部分得出结论：通过对各种符号的巧妙应用，广告为万宝路香烟蒙上了意义的面纱，使消费者心甘情愿地接受其操控。
The last part is conclusion: through the clever application of the various signs, advertising casts a veil of sense to Marlboro cigarette, so that consumers are willing to accept its manipulation.
而广告中的人物角色所构成的符号形象，主要以“富裕”和“悠闲”为主，代表了时尚富足的高水准城市生活状态。
The major symbol images those roles in advertisements have constituted are basically rich and leisurely, representing the stylish and well-off urban life style.
正是意义符号的不确定性、意义的缺失以及意义实现的困境，形成了广告中的定位危机。
Because of the uncertainty of the signs, lack of meaning and dilemma of realization, there is positioning crisis in advertisements.
作为住宅主要促销手段之一的房地产广告，无疑在住宅的符号意义的构建方面起到了推波助澜的作用。
Estate advertisements, the principal way of the house promotion, undoubtedly play a pushing role in the formation of the symbolic meanings.
由于传播者与受众之间的结构性错位，从广告文本的表层结构到深层逻辑都存在着符号不对称性。
Due to the structural dislocation between the transmitter and the audience, there exists a semiotic dissymmetry in the advertising text from the surface framework to its deeper logic.
消费文化是后现代主义视域下正在经历的一场文化变迁，以物作为媒介和以符号、影像为特征的广告充斥着社会生活。
In view of postmodernism, consumption culture is experiencing a cultural change, with the feature of materializing media and symbolizing AD congesting social life.
广告语言的符号特征表现出符号特性。
Characteristics of the advertising language show qualities of symbols.
知名虚拟角色蕴含巨大号召力和吸引力，通过商业化开发可以成为极富显著性和广告价值的商业符号。
Famous fictional characters embody giant commercial appeal, which can be transformed into merchandizing symbol of significant distinctiveness and advertisement value.
广告身上集中了视觉符号的所有特质，同时又将可以负载的形式之外的意义张扬到能达到的最大限度。
Advertisement possesses all the characteristics of visual signs (symbols) and at the same time the meanings implied in the signal forms can be conveyed to their fullest.
作为劝说的手段之一，言语修辞一直以来是广告研究的核心内容，而视觉符号却一直不受重视。
As a means of persuasion, rhetoric has been the nucleus of research in advertisements with the verbal contents as the subject. The visual signs are constantly been ignored.
广告中出现的内容大多为一种符号信息，一种人与物关系的建构。
In the advertisement appears the content mostly is one kind of mark information, one kind of person and thing relations construction.
通过分析对比国内品牌广告效果的方式来发现国内品牌在品牌传播方面存在的问题，尤其是在塑造符号价值方面存在的问题。
By compare and analysis the advertising of domestic brands were found to the domestic brands in brand communication problems, particularly in shaping symbols value problems.
广告文案是在广告制作过程中，运用语言符号进行编码而形成的为广告作品的制作完成提供依据和蓝本的语言文本。
An advertising copy is a textual document which USES language symbols to provide a basis and blueprint for the production of an advertisement.
人物符号是广告中最具有形象吸引力的传播符号，它相对于其他类型的符号更具有平易性和亲和力。
The character signs in advertisements are the most figurative and attractive communicating signs and compared with other types of signs, they are more amiable and compatible.
本文从符号学的角度对广告翻译进行了尝试性的探索。
This dissertation made an attempt in exploration of advertisement translation from the semiotic perspective.
从符号学的角度来说，广告就是一个复杂的符号系统，广告中的所有因素，诸如人物、事物、声音、场景等等，都可以看作符号。
From the semiotic perspective, advertisements are a complex system of signs, and all the elements in the advertisements can be regarded as signs, such as characters, objects, sounds and scenes.
广告视觉传达中的图形、色彩、文字等元素，传达人们的思维、情感和信息，是“情感符号”的载体。
The elements such as graphic, color, words convey visually people's idea, feeling and information, so they're medium for "motional symbols".
鉴于多模式话语在广告英语中普遍存在，对广告进行多模式话语的社会符号学分析，十分必要。
Because multimodal discourse is a typical feature of English advertising, it is urgent to try a social semiotic approach to the multimodal discourse of advertisement.
户外广告使用的汉字、字母和符号应当符合国家规定。
The Chinese characters, letters and symbols in the outdoor advertisements shall be in conformity with the prescribed standards of the state.
户外广告使用的汉字、字母和符号应当符合国家规定。
The Chinese characters, letters and symbols in the outdoor advertisements shall be in conformity with the prescribed standards of the state.
应用推荐