目前我专攻定量广告研究,这意味着我会做两种类型的项目。
At the moment, I specialize in quantitative advertising research, which means that I do two types of projects.
但是将概念隐喻理论应用于英文广告研究的还寥寥无几。
However, few studies have been undertaken about conceptual metaphor used in English advertising.
我写的这篇文章我把它归类在栏目网站运营而不是广告研究。
This article that I write I am in its classify column website operation is not advertisement research.
本文在分析现有网络广告研究的基础上,尝试进行网络广告的数字研究。
Based on the current situation of researching, the author tries to study Internet advertising by the method of digital analysis.
而这一领域却还没有引起我国业界及学者的重视,是我国广告研究中的一个空白点。
This area was not regarded by our industries and academia, it should be careful consideration. The study of advertising environment is our blank spots.
本土广告公司要如何做大、做强的问题,已经成为广告研究界当下十分重要的课题。
How local advertising companies can be bigger and stronger has been very important advertising research topic.
当今儿童与广告研究的背景,是70年前瑞士著名心理学家让·皮亚杰提出的认知理论。
The backdrop to today's research on kids and advertising is the cognitive theory put forward over 70 years ago by the famous Swiss psychologist Jean Piaget.
作为劝说的手段之一,言语修辞一直以来是广告研究的核心内容,而视觉符号却一直不受重视。
As a means of persuasion, rhetoric has been the nucleus of research in advertisements with the verbal contents as the subject. The visual signs are constantly been ignored.
网络广告研究领域的一个重要变量——认知需要又是如何在网络广告特性与浏览者态度之间发生作用的?
What is the role of an important variable in the field of Internet advertisement-need for cognition between the characteristics of Internet advertisement and attitudes of web browsers?
第二部分主要说明本研究所采用的研究工具——PDP(过程分离程序)的原理,及其在广告研究中的操作方法。
In the following part, PDP (Process Dissociation Procedure), which is the instrument of this research, is put forward and its manipulation in Ads research is also introduced.
一个网上在线的个人广告研究发现:女人在网络上寻找爱情,如果她们炫耀她们的财富会比炫耀她们的美丽更能让她们在情人节这天得到多的玫瑰。
Women looking for love on the Net this Valentine's Day may get more roses if they flaunt their wealth rather than their good looks, a study of online personal ads suggests.
报告还显示当前网络广告已经占到媒体广告的16%。这份报告是由网络广告局、PricewaterhouseCoopers和世界广告研究中心共同发布的。
The report — compiled in partnership with Pricewaterhouse Coopers and the World advertising Research Centre — shows that online advertising currently accounts for 16% of media spending.
其他研究发现,观看啤酒和爆米花的广告可能会提高观看者购买它们的可能性。
Other studies have found that watching ads for beer and popcorn may make you more likely to consume them.
根据一项新的研究,主流杂志上带有绿色信息的广告数量从1987年开始上升,并在2008年达到10.4%的峰值。
According to a new study, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4%.
他们通过观看广告参与进来,真正批判性地从消费者行为方面评估它,有时还参与初步研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes doing primary research.
一位研究抑郁症的广告高管在获奖后不久这样说道:“没有抑郁症,我现在就是个失败者;有了它,我就成功了。”
Shortly after winning an award, an advertising executive doing research on depression said, "Without my depression, I'd be a failure now; with it, I have become successful."
目前我在给本科二年级学生讲授消费者行为课程,我们研究涉及消费者行为的所有事情,尤其是消费者是如何在广告中呈现的。
Currently I teach consumer behavior to undergraduates in their second year and we look at all kinds of things in consumer behavior and particularly how consumers are presented in advertising.
他们通过观看广告参与进来并且真正带着批判性眼光评估该广告涉及的消费者行为,他们有时还参与做初步的研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes, doing primary research.
毕竟,它也有自己的广告业务。它声称所有的广告业务会遵守DNT要求,但目前仍在研究如何做到这一点。
After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how.
研究还发现,年龄较大的儿童对主播销售广告中的产品反应更积极。
It was also found that older children responded more positively to products in host selling advertisements.
一项针对中学生的研究表明,超过80%的中学生分辨不出真实故事和看起来像新闻的广告之间有什么区别。
One study that was done on middle school students showed that more than 80 percent of them couldn't tell the difference between real stories and ads that looked like news.
许多研究已表明,只凭广告因素还解释不了如此之强的忠诚度。
And many studies have found that advertising alone cannot explain the strength of brand loyalty.
制药公司的这个价格,包括了他们的研究,广告,营销和其他所有的一切费用。
Drug companies build into that price the cost of their research, the advertising, the marketing and everything else thats associated with that.
我们也很幸运的与来自微软的李培文先生进行了合作。李先生是微软数字广告网络的研究经理,也是一名合格的中文翻译。
We also were fortunate to be able to work with Piewen Li from Microsoft, a certified Chinese translator and research manager for the Microsoft Digital Advertising Network.
制定可测量的目标,例如增加2%的点击率并减少5%的成本,然后完善关键词研究、让广告更有创意、提供更富吸引力的优惠。
Set up measurable goals, such as increasing CTR by 2% and reducing costs by 5%, then complete the keyword research, write AD creative, and define compelling offers.
其他公司也在寻求这类广告效果研究。
所以,请仔细研究这些逻辑谬论,下次面对广告的时候玩玩这个小游戏。
So study up on logical fallacies, and try playing the game the next time you're being advertised to.
昨天晚上,益力多发表声明,表示被驳回的广告宣传只是其研究的一个方面。
Last night, Yakult issued a statement saying the rejected claim was just one aspect of its research.
研究发现:早上的广告在所有选项上都比晚间的播放情况要好。
The finding was that morning advertising scored better on all counts compared to night viewing.
研究发现:早上的广告在所有选项上都比晚间的播放情况要好。
The finding was that morning advertising scored better on all counts compared to night viewing.
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