诸如铺天盖地打广告这样的传统媒介模式是不乏效益的，但若以品牌与消费者的相互影响能力来衡量的话，则其作用十分有限。
Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.
广告对企业在开拓市场，促进销售，改善企业公关形象，提高企业的整体竞争力和社会影响力上有着十分重要的作用。
Advertising for enterprises in opening up markets, promote sales and improve corporate image and improve the overall competitiveness of enterprises and social influence have a very important role.
在我国，电视广告在当今的社会生活中有着广泛而深刻的影响，发挥着重要的作用。
In our country, the TV advertisement has wide and deep fluence for our life, playing very important functions.
近代广告自觉或不自觉地影响着人们的生活方式、消费行为，在一定程度上对中西文化的融合起了促进作用。
Modern advertisements consciously or subconsciously influenced people's way of life and consuming attitude, and in some degree promote the amalgamation of Sino-western culture.
网络广告刊登后，还必须对其所产生的作用和影响进行评估，以监测网络广告的实际效果如何。
After the cyber-advertising is released, the function and influence of the cyber-advertising should be evaluated to monitor the real effect of the cyber-advertising.
在诸多影响公益广告传播效果的因素中，传播形式和传播效果对于公益广告的感染力和社套影响力具有着关键性的作用。
In many public service advertising campaign of the factors, forms of communication and dissemination of results of the appeal for the public service and social influence has set a crucial role.
广告在美国商业中起着重要的作用，而且它对国度的经济有着极大的影响。
Advertising play a symptomificant role in American web business, furthermore, it exerts enormous effects on the nation's economy.
近年来随着金融市场的繁荣，金融广告的影响和作用越来越大，对金融广告的研究也日趋增多。
With the prosperity of the financial market in recent years, financial advertisements play a more significant part in the economic world and gain more attention of the researchers.
新闻界的皇家委员会坚持认为，广告对商业是没有作用的，同样的也对它在新闻媒体的影响上不屑一顾。
Royal Commissions on the press are adamant that advertising has no effect on commercial and equally dismissive about the effect of it on the press.
消费者转换品牌更多是受到口碑传播的影响，在促使消费者态度由否定、中立到肯定的转变过程中，口碑传播所起的作用则是广告的九倍。
The reason why consumer changes brands is more influenced by WOM than by advertisement. In the course of changing consumer's attitudes, the effect of WOM is nine times of the advertisements.
消费者转换品牌更多是受到口碑传播的影响，在促使消费者态度由否定、中立到肯定的转变过程中，口碑传播所起的作用则是广告的九倍。
The reason why consumer changes brands is more influenced by WOM than by advertisement. In the course of changing consumer's attitudes, the effect of WOM is nine times of the advertisements.
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