因此，广告商更多地投标常用词。
As a result, advertisers would have to bid for more common terms.
广告英语在用词和句法上有一定特色，而且在写作中可大量运用各种修辞手法。
Advertising English has some specific features in words and sentence structure, in which a lot of various rhetorical skills are used.
广告英语在用词和句法上有一定特色，在写作中可大量运用比喻、拟人、重复、双关、变体习语、对偶等修辞。
Ad English has its characteristics in words choosing and syntax, and can use such rhetoric as metaphors, personifications, repetitions, double meanings, anamorphosis phrases and antitheses.
英语化妆品广告语言，和其它任何一门专业英语语言一样，有着自己很独特的用词特点。
Cosmetics advertising language, like all other forms of English language for special purpose, has developed several special characteristics.
本文论述了学习和探索现代广告英语的必要性，探讨了现代广告英语的用词特色，句法特色，文体形式，修辞辞格。
This paper deals with the necessity of learning and exploring modern advertising English; discusses its features of diction and syntax, types of writing, rhetorical devices.
像其他语言的广告标题语一样，俄语广告标题语也有其自身的特点，主要表现在句法结构、用词和辞格等方面。
Likewise, Russian advertisement title language has its own features too, specially in syntax, wording and figure of speech, etc.
掌握现代商业广告英语的写作和用词的特点有利于创作出恰如其分的商业英语广告。
Mastering the English writing skills of modern commercial advertisement helps produce the appropriate commercial English advertisement.
第四章结合了第三章的观点，通过具体英语广告实例对标题中的用词、句子结构、称谓模式、修辞格进行了阐述，分析了广告语言对广告效果的影响；
The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process.
广告英语用词语普通英语有明显的差别。
Terms used in advertising English is oviously different fom spoken language normally used.
广告英语用词语普通英语有明显的差别。
Terms used in advertising English is oviously different fom spoken language normally used.
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