要知道,如果网页上的banner广告点击率达到2%的话就会被视为非常成功,但大部分点击率只有0.2 - 0.3%。
For comparison purposes, a banner AD on the Web getting a 2% click-though rate (CTR) is considered fairly successful, but most campaigns now receive just 0.2%-0.3% CTRs.
如果banner广告点击率(clickthrough rate)低于0.6%,就会停止收费,直到再次超过0.6%。
If the clickthrough rate on the banners drops below 0.6%, FeaturedUsers stops charging for impressions until it increases again.
Facebook的商业调查报告称有1%的广告点击率,和老式的电子邮件市场拥有的平均11%的广告点击率相比,显得苍白无力。
The businesses surveyed reported a 1% click-through rate on Facebook posts, which pales in comparison to the 11% average click-through rate seen with good old-fashioned email marketing.
更多的访客意味着更多的广告点击率、更多的产品销售、更多的附加销售额、更多的捐款、更多的咨询业务,以及更多的能够增加你的收入的东西。
More visitors means more ad clicks, more product sales, more affiliate sales, more donations, more consulting leads, and more of whatever else that generates income for you.
目前为止,互动广告点击率还是很高的(大约在3- 4个百分点之间,仅比互联网低0.3个百分点)。但是,这也许是因为人们觉得新鲜呢?
Click-through rates have been high so far (around 3-4%, compared with less than 0.3% online), but that may be a result of the novelty.
如果你在自己的博客上放置Google 's Adsense广告,不管广告点击率有多高,你能挣到的钱,都不及你撰写博客所付出时间能获得的最低报酬。
Running Google's Adsense ads on the side of your blog, no matter how popular it may be, will not pay you even minimum wage for the time you spend writing it.
通过察看“点击率”可以作为判断广告质量的标准。
It could view "click-through rates" as a measure of AD quality.
但有两个问题随之出现:网路广告的价格,以及点击率。
Two problems have emerged with that model: the price of online ads and click-through rates.
Facebook会建议一个广告价格,但也可以让你设定一个最高预算和每个点击率或每个产生影响的价格。
Facebook suggests an advertising price, but it also lets you set a maximum budget and bid per click or impression.
你在网上发一些没用的广告并且希望人们会相信你的垃圾邮件(除非你是个靠着点击率过活的卑鄙小人)的那些日子一去不复返了。这个同样也证实了生命中的任何事情。
Gone are the days when you spam the web with useless ads and expect people to buy into your message (unless you're a soulless pay-per-click jockey, you're out of luck).
如果你想让自己广告的相关性和点击率达到最大化,你就需要确保广告文案尽可能地与用户输入的关键词紧密链接在一起。
If you want to maximize relevancy and click-through on your ads, you need to make sure they are as closely linked as possible to the keyword the user enters.
如果你的广告排名为4,平均点击率为4.5%,那么你的广告质量分应该为7左右。
If you have a click through rate of 4.5% in position 4, you should have a Quality Score of around 7 or so.
马丁.克拉克负责《每日邮报》网站的运行,他认为人们不会想要为了看网站上的普通新闻而付费的,而且他非常乐于最大化的增加点击率和广告。
Martin Clarke, who runs the Mail’s website, reckons people simply will not pay for general news on the web, and is happy to maximise viewers and advertising.
制定可测量的目标,例如增加2%的点击率并减少5%的成本,然后完善关键词研究、让广告更有创意、提供更富吸引力的优惠。
Set up measurable goals, such as increasing CTR by 2% and reducing costs by 5%, then complete the keyword research, write AD creative, and define compelling offers.
当然,由于点击率的可测量性,广告界陷于这个点击泥沼不能自拔,而广告的接受度并不只由这些点击率反映出来。
Of course, while the AD world is obsessed with clicks because they can measure those, AD receptivity is more than just clicks.
而不太擅长跟踪有效点击率的广告主会为两种点击支付相同费率。 Google不能只靠这种冤大头发财吧。
Some advertisers may not be savvy about tracking conversions and will therefore pay the same for both types of clicks.
按点击率要价的方式总体要价更低,因为你为广告的每次点击付钱——但如果没有点击率,Facebook可以停止投放你的广告。
The cost-per-click approach could cost less overall, since you're paying only for each time someone clicks on the AD — but Facebook could discontinue your AD if it gets no clicks.
目前,科鲁特广告的点击率已经达到了2500次,这其中包括查看旅行目的地和他本人照片的点击。
Croot has had more than 2,500 "hits" from people viewing his eBay page, which includes reviews of the resort and pictures of himself.
我在前面说过,高点击率的原则之一就是把广告融入内容。
I said earlier, high click-through rate is one of the principles of advertising into the content.
如果想要提升广告的可视性和点击率,可以将其设置于最能引起人兴趣的内容一旁,整合进网页的设计里。
If you want to get your ads seen and hopefully clicked on, incorporate them into your design in a way that places them near the most interesting elements of your content.
弊处:一般横幅广告针对性不强,也就是说点击率和转换率会低很多。
Cons: Banner ads are generally less targeted, which can mean a much lower click-through rate and conversion rate.
在最大化总体点击率的基础上引入了定价模型,提出了在企业广告预算一定的条件下,基于混合定价的最大化网站收入的决策模型。
Considered website pricing on the basis of maximizing total clicks ratio, a decision model based on hybrid pricing was proposed for maximizing website revenue when the advertising budget is fixed.
如果你的网站内容质量不高,就会影响广告的点击率。
If your website content quality is not high, it will affect the advertising click-through rate.
广告图元素与点击率分析。
Advertising diagram elements and click-through rate analysis.
这条在线广告获得了较高的点击率。
The online ad has achieved a relatively high click-through rate.
如果你是依靠点击广告,或选择点击率高。
If you are relying on click on the ads, or the option to click on the high rate.
网络广告的价格受多种因素的影响,包括:印象和网页浏览率、点击次数与点击率、网络广告的幅面大小与位置、网络广告服务商的知名度等。
The price of cyber-advertising is influenced by many factors, which include the impression, and page view rate, click & click through rate, dimension size & place, servers' fame, etc.
网络广告的价格受多种因素的影响,包括:印象和网页浏览率、点击次数与点击率、网络广告的幅面大小与位置、网络广告服务商的知名度等。
The price of cyber-advertising is influenced by many factors, which include the impression, and page view rate, click & click through rate, dimension size & place, servers' fame, etc.
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