本文主要引入奈达的功能对等理论来指导英文广告标语的翻译，并进而归纳出英文广告标语翻译的翻译技巧与策略。
This thesis concerns itself with the English translation of Chinese publicity materials from the perspective of Nida's functional equivalence theory.
英语在法国的使用仅限于广告和广播，所有英语标语都要依法附带法语翻译。
The use of English is tightly restricted in advertising or on the radio, and all English-language slogans must by law be accompanied by a French translation.
论文结论是：广告翻译不单纯是从源语到目标语的语言运作，更是参照译入语文化的特殊适应性转换过程。
We conclude that translating advertisements is not just a SL-TL linguistic operation, but often a specialized adaptation process according to factors of the target culture.
根据奈达的功能对等理论，广告应侧重于从目标语和目标文化角度进行翻译。
According to Nida's functional equivalence theory, advertisement translation shall be target language oriented and target culture oriented.
根据奈达的功能对等理论，广告应侧重于从目标语和目标文化角度进行翻译。
According to Nida's functional equivalence theory, advertisement translation shall be target language oriented and target culture oriented.
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