本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
熟悉广告行业，三年以上市场策划及文案工作经验，有4A公司经验者优先；
Be familiar with advertising industry, with more than 3 years working experience in strategy and copy-writing, with the background of 4A is preferred;
团队：资深广告策划师1名，资深平面设计师13名，商业摄影师2名，多媒体设计师3名，广告文案1名，客户服务5名。
Team: 1 senior engineer of advertising planning, 13 senior plane designers, 2 commercial photographers, 3 multimedia designers, 1 advertising archives, 5 customer servers.
团队：资深广告策划师1名，资深平面设计师13名，商业摄影师2名，多媒体设计师3名，广告文案1名，客户服务5名。
Team: 1 senior engineer of advertising planning, 13 senior plane designers, 2 commercial photographers, 3 multimedia designers, 1 advertising archives, 5 customer servers.
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