其他公司也在寻求这类广告效果研究。
顺便提一句,大部分这里评估的研究都是奶制品行业资助的—但是他们还是证明不了这些奶制品有生产商花数百万美元所广告的效果。
By the way, most of the studies reviewed here were paid for by the dairy industry - and they still failed to show their products met the manufacturer's multimillion dollar advertising claims.
地铁广告的视觉效果分析与研究。
研究发现,在产品卷入度和个人因素卷入程度都高的条件下,对广告信息的记忆效果更好。
Study discovered, under the condition of high product factor involvement degree and high personal factor involvement degree, the memory result of the advertisement information is better.
现在,测试不同广告效果的线上研究组使用这套系统有目的地建起的网站。
At present the system is being used on purpose-built websites with, for instance, online research groups testing the effect of various display ads.
手机广告的运作,包括其定位、形式、效果的监控以及对手机广告的监管都是论文需要讨论和研究的问题。
The operation of mobile phone media advertisement, including orientation, form, control and monitor of effect are the questions, which needs discussion and study in paper.
排除的11篇文献中,其中4篇是因重复的同一实验,5篇为广告的情绪对广告记忆效果的研究,2篇是元分析研究。
Among the excluded 11 articles: 4 articles were about the same experiment 5 articles were about the influence of emotion on the effectiveness of ads the rest 2 were the meta-analyses.
之后,我们介绍了学术界对于广告效果进行的各种类型的研究,包括一系列广告心理效果测评模型。
Then we introduce kinds of research aiming at advertising effects in academic, among these are a series of mental effects evaluation models.
最后采用该模型对网易网络广告效果评价进行了的改进研究,证明了该模型的可行性和实用性。
At last, it introduced the improvement research for the NetEase advertising effectiveness evaluating by using this model, and it proved the feasibility and practicality of this model.
当然,广告始终无法提供实物效果的研究,以回答所有提出的问题现在就由客户负责。
Of course advertising has NEVER been able to provide effectiveness research of the kind to answer all the questions posed nowadays by Clients regarding accountability.
因此,本研究探讨广告语篇中各类预设手段以及它们是如何取得特定的文体效应以增强广告的说服效果的。
Therefore, the purpose of the present study is to try to explore the usage of various presuppositions and how it helps to achieve the persuasive function in advertising language.
据最近的研究发现,这些广告在销售中可能没有起到效果- - -充其量只能说是在一定程度上适当的作用。
According to a new study, such advertising may have no effect at all on sales - at best the impact has been described as modest.
信息的急剧膨胀,使广告传播效果研究越来越成为广告传播过程研究中的重要课题。
Nasty play of information inflation, make the advertisement dissemination effect research become an important topic in the process of the advertisement dissemination research more and more.
本文主要研究广告的心理效果和销售效果。
This paper mainly focuses on the mental effects and economical effects.
已有的研究表明,影响明星代言最终效果的因素各种各样,但从总体上而言,使用明星代言人在目前而言不失为一项较为有效的广告手段。
Research has shown that a variety of factors affect the final results of celebrity endorsements, but generally speaking, celebrity endorsement can be regarded as a effective means.
本研究的主要目的是为了探讨不同类型的广告在不同性别的广告受众面前所表现出来的心理效果的差异。
The main purpose of this article is to discuss different psychological effects of advertisements which are shown to the audience of different genders.
目前,只有两种团体会运用到这种中、下游漏斗计量法,而且只在广告投放期结束后才会一起研究效果数据。
Today, two different groups use these bottom- and mid-funnel metrics; and they only collaborate after the campaign is over.
长久以来,人们只站在广告主的立场,注意到了广告效果的下降问题,但并没有站在受众的角度去研究广告受众信息疲劳的问题。
In a long time, people aware of the dropping of advertising effectiveness, but didn't realize the People's Fatigue about Advertising Information.
长久以来,人们只站在广告主的立场,注意到了广告效果的下降问题,但并没有站在受众的角度去研究广告受众信息疲劳的问题。
In a long time, people aware of the dropping of advertising effectiveness, but didn't realize the People's Fatigue about Advertising Information.
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