公司陷入了产品大杂烩的思维定势,主页、电子邮件、财经和体育页面的团队互相争抢广告客户,让用户困惑不已。
The firm slipped into a mindset of product silos, with the teams for the home-page, E-mail, finance and sports pages competing with each other and for advertisers, and confusing users.
本文以平面广告为例,从四个方面论述了广告表现中如何洞察受众的视觉思维。
This article take the print advertisement as an example, discuss how to see target's visual thoughts clearly in advertising performance from four aspects.
这项来自澳大利亚的研究得出一个重要结论,即广告不仅会影响人们的思维方式,而且还会影响人们的饮食方式。
The study done in Australia is important in bringing out the point that advertising not only affects the way we think but also our patterns of eating behavior.
是时候把这种思维模式引入广告业了。
广告文案具有自身的特性,从而对写作提出了特定的要求,即创意性思维。
The advertisement writ has the characteristic oneself, Thus put forward the particular request to the writing, namely the creativity thinking.
创造性思维在广告制作中是十分重要的。
Creative thinking is essential for designing advertisements.
其文化广告对受众的思维方式和价值取向也产生了一定影响。
Its cultural advertisements also influenced the audience's mode of thinking and value orientation.
如何激发广告创意中的感性诉求呢?文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
而这种思维方式正是广告图形创意所需要的。
But this thinking mode is precisely an effect, which the advertisement graph creativity needs.
对现代广告图形创意有关概念、原则、思维特点进行阐述。
To the modern advertisement graph creativity related concept, the principle, the thought characteristic carry on the elaboration.
这是我前面要讲的,可以做广告,可以启发思维,共创商机。
This is in front of me to say, can do the advertisement, can inspire thinking, create business opportunities.
课程让我的思维发生了根本性转变,它对组织的各个部门均产生影响—市场营销、产品开发,广告、技术和研究。
It has introduced me to a fundamental shift in thinking that has implications across the organization-for marketing, product development, advertising, technology and research.
懂得广告学思维:让不同类型的用户在你的站点上都能找到他们喜欢看的信息,用户认同的信息更容易赢得信任。
Know advertising thinking: let the different types of users in your site can find they like to see information, the user identity information more easily win the trust.
思维变革去除印刷包装厂广告显得更加成熟化!
1 change of thinking to remove the printing and packaging plant advertising appears to be more mature!
论文主要从广告审美心理要素与美育、艺术思维培养两个方面来进行论述。
In this paper, the cultivating of art thinking and the relation between aesthetics education are discussed.
广告所传播的一些不合时宜的观念、意识,潜移默化的影响着受众的思维方式和行为方式。
The untimely concept, consciousness of the advertising communication has influenced the mode of thinking and the behavior pattern of the audience subtly.
随着视觉文化时代的到来,广告传播及影视传播对我们的思维方式造成了很大的影响,也带给我们深深地思索。
With the appearance of vision culture, the advertisement, movie TV media have a huge impact on our way of thinking, and they also bring us deep thinking.
广告以其独特的视觉冲击力,渗透广大民众的眼球,影响着人们的思维,甚至支配着人们的行为。
Advertising gives the audience visual appreciation so that it also influences people's way of thinking or controls their behavior.
文章从逆向思维的内涵实质、常用技巧等角度探讨了逆向思维和广告创意的关系。
Hence, this paper analyses the relationships between reverse thinking and advertising creation from such angles of implicate essences and conventional techniques.
当我们看见一个广告时,我们会把思维转向这个信息,注意并记住其中所传达的信息。
When we see an AD, we turn our thoughts toward the message; we notice and remember what it says.
广告策略陈旧主要表现在思维方式简单、广告表现形式仍在沿袭传统广告的老路方面。
The obsolete advertisement strategies mainly showed the simple mode of thinking and the presentation mode of advertisements that had just followed the old practice of traditional advertisements.
本文从增强语言的可信度、引发人们的形象思维等方面探讨了数词在日语广告句中的语用修辞效果。
This paper discus- ses the numbers and the pragmatic effect in Japanese ads from the aspects of enhancing the credible ability and cultivating the conceptual thinking of ads.
我们擅长运用品牌与广告的思维方式,搭配令人印象深刻品牌策略与创意,从02年开始,营造出许多的品牌整合成功案例。
We specialize in the use of brand and advertising way of thinking, with an impressive brand strategy and creative, beginning from 2002, creating a lot of brand integration success stories.
广告设计中的创意思维,是广告设计人员在前所未有的情况下,创造出新的意念来。
Creative thought in ad-design is an ad-designer's creating new ideas under brand-new circumstances.
从广告英语中存在的各种象似性入手,逆向思维,探讨象似性在广告英语创作中所具有的意义,希望能对广告创作者们提供一些灵感与启发。
This paper attempts to analyze the significance of the theory of iconicity in creating advertising English. Hopefully it will bring some inspiration to the advertising English writers.
作为广告设计者,需要有创造性的思维,具有一定的创造力,才能生产出有创意的广告。
As a modern ads designer, one needs creative thinking so as to produce ads with creativeness.
广告视觉传达中的图形、色彩、文字等元素,传达人们的思维、情感和信息,是“情感符号”的载体。
The elements such as graphic, color, words convey visually people's idea, feeling and information, so they're medium for "motional symbols".
品牌设计,广告设计有一种力量,以创意思维,创造无限可能;
广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动,一个好的广告创意首先是要新颖奇特,张扬个性。
The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.
广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动,一个好的广告创意首先是要新颖奇特,张扬个性。
The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.
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