但对于广告心理效果测评的目的而言，大多数方法都存在一定的问题。
But as to our objective of mental effects evaluation, these methods have some problems more or less.
我们将广告心理效果与传播效果、行为效果进行比较，说明心理效果测评对于广告主的重要意义。
And we compare advertising mental effects with communication effects and behavioral effects, demonstrating its importance to companies who want to evaluate their advertising campaigns.
之后，我们介绍了学术界对于广告效果进行的各种类型的研究，包括一系列广告心理效果测评模型。
Then we introduce kinds of research aiming at advertising effects in academic, among these are a series of mental effects evaluation models.
受众心理机制直接影响传媒广告的劝服效果。
Is persuaded the effect the numerous psychic mechanism immediate influence media advertisement.
因此，只有满足广告受众的心理需求，成功地抓住受众心理，广告才能收到预期的效果。
So, only by satisfying and gripping the need of the public's psychology, can the advertisement obtain the anticipated effects.
而根据广告学、心理学等成熟理论的阐述，可将旅游广告效果分为经济、心理和社会三大效果。
According to the theory of advertisement and psychology, the tourism ads effects can be classified into economic, psychological and social effects.
现有的广告效果测评方法不足以反映出广告对于消费者心理影响的过程。
The existing methods on measuring advertising effects do not reflect the real process how advertising affects consumers.
本文主要研究广告的心理效果和销售效果。
This paper mainly focuses on the mental effects and economical effects.
本研究的主要目的是为了探讨不同类型的广告在不同性别的广告受众面前所表现出来的心理效果的差异。
The main purpose of this article is to discuss different psychological effects of advertisements which are shown to the audience of different genders.
本研究的主要目的是为了探讨不同类型的广告在不同性别的广告受众面前所表现出来的心理效果的差异。
The main purpose of this article is to discuss different psychological effects of advertisements which are shown to the audience of different genders.
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