研究表明,在三个个性因子和五个态度因子中,仅爱好尝试因子、国内品牌导向因子、广告不满因子与品牌选择有相关性。
The study results indicate that only three factors such as preferable attempt factor and domestic brand-directed factor and Ad-unfavorable factor have correlation with brand choice.
尽管我不愿意和德意志银行富有启发性的研究争辩,但我忍不住觉得,将重点放在相对短期的销售增长上,说明他们对品牌广告效用方式的看法相当过时。
Deutsche Bank's intriguing study, I cannot help feeling that, by focusing on relatively short-term increases in sales, it takes an outdated view of the way brand advertising works.
尽管我不愿意和德意志银行富有启发性的研究争辩,但我忍不住觉得,将重点放在相对短期的销售增长上,说明他们对品牌广告效用方式的看法相当过时。
Deutsche Bank's intriguing study, I cannot help feeling that, by focusing on relatively short-term increases in sales, it takes an outdated view of the way brand advertising works.
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