伦敦BBH广告创意公司,在伦敦希思罗机场第一航站建筑物外壁上,为沃达丰设计了如此别出心裁的超炫广告,此广告充分体现了沃达丰的经营策略“抓住今朝”。
BBH London has created this cool AD outside Heathrow Terminal 1. The AD fits in with Vodafone's strategy of "Make the most of now".
广告创意必须依照广告策略的整体框架进行。
The creative intention of advertising must be carried out according to the whole framework of advertising strategy.
Visa的发言人表示,公司的奥运广告策略没有改变,但我们的创意过程是很灵活的,而且公司正在和用户测试广告创意的实施情况。
'our Olympic advertising strategy is unchanged. However, our creative process is fluid and we're testing creative executions with consumers,' says a spokesman.
Visa的发言人表示,公司的奥运广告策略没有改变,但我们的创意过程是很灵活的,而且公司正在和用户测试广告创意的实施情况。
'our Olympic advertising strategy is unchanged. However, our creative process is fluid and we're testing creative executions with consumers,' says a spokesman.
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