简而言之，即广告主题意念的意象化。
In short, that is, the theme of the advertising imagery of ideas.
广告主题需要清晰突出。
The theme of an advertisement must Be clear and distinctive.
如何把平面广告设计得更容易引起注意，从而影响受众的行为，对广告主题的把握至关重要。
How to make it easier for print ads' design to draw attention and thus have some influences on audience's behavior, it's very crucial of grasping the theme of advertising.
其实动画广告创意的方法还有很多，这就要求我们不断地超越已有的思考方式对广告主题、元素进行认真观察。
In fact, there are many ways of innovation for animation advertisements, which requires us to keep exceeding the existent thinking ways to observe carefully the advertisement themes and elements.
而创意的关键是对广告主题的把握，它完全建立在对广告目标、信息个性及消费心理这三者的分析、研究之上。
The key to originality is a good command of the theme of advertisement, which is based on the study of the objectives of advertisement, the attribute of information and the psyche of the consumers.
即根据广告主题，经过精心思考和策划，运用艺术手段，把所掌握的材料进行创造性的组合，以塑造一个意象的过程。
That is, under the theme of the ads, carefully thinking and planning, the use of art tools available to the creative combination of materials to create an image.
广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动，一个好的广告创意首先是要新颖奇特，张扬个性。
The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.
该频道也有意吸纳广告主的加入，这些广告主都有绿色主题的营销信息需要与观众分享。
It is also intended to engage advertisers, many of whom have green-themed marketing messages to share with viewers.
该频道也有意吸纳广告主的加入，这些广告主都有绿色主题的营销信息需要与观众分享。
It is also intended to engage advertisers, many of whom have green-themed marketing messages to share with viewers.
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