本章的预设理论是本文广告个案分析的理论基石。
It is the theoretical foundation of case analysis in the paper.
研究表明,规模变量、广告密度、国有产权变量对绩效影响显著。第六部分是个案分析。
The fifth part is to analyze the influence factors of the performance of the China's dairy manufacturing industry.
最后,本文选取耐克公司“恐惧斗室”电视广告的接受行为进行个案分析,检验文化产品接受行为中文化互动的理论探讨,并总结出此个案中文化互动的自身特点。
In the end, Nike's television advertising called "Chamber of Fear" will be used as a case study to examine the theory discussed above and summarizing the characteristic of this case.
本文利用个案研究的置入式广告的片段,对那些电影片段进行内容分析,得出影片中所蕴含的品牌意义以及给传达给受众的信息。
In this paper, case study of product placement in the clip, for those movie clips with content analysis, obtained by the film contains brand meaning and message to convey to the audience.
本文利用个案研究的置入式广告的片段,对那些电影片段进行内容分析,得出影片中所蕴含的品牌意义以及给传达给受众的信息。
In this paper, case study of product placement in the clip, for those movie clips with content analysis, obtained by the film contains brand meaning and message to convey to the audience.
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