• 至今为止,很多广告研究只是停留广告消费者心理广告语言修辞格分析翻译等等。

    Until now, unfortunately, most researches on ads still remain at the phase of consumer psychology, traditional verbal rhetorical figures and their translation in the ads.

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  • 广告创意消费者心理关联密切

    Advertisement creativity is closely connected with consumers' mentality.

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  • 本文着重分析英语广告语言艺术特征技巧原则消费者心理上的体现。

    This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology.

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  • 本文得出主要结论广告基于消费者求新求变、追求社会认同的趋势下寻求差异化心理需求,时尚巧妙地结合在一起,使广告具有时尚性的内涵。

    The conclusion of this study is that advertising connected with fashion based on the consumer's intend to find novelty and change, to acquire differentiation in the background of social recognition.

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  • 本文得出主要结论广告基于消费者求新求变、追求社会认同的趋势下寻求差异化心理需求,时尚巧妙地结合在一起,使广告具有时尚性的内涵。

    The conclusion of this study is that advertising connected with fashion based on the consumer's intend to find novelty and change, to acquire differentiation in the background of social recognition.

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